Digital Marketing Manager

4 days ago

Raja Annamalaipuram Chennai Tamil Nadu, India Winngoo UK Pvt Ltd Full time ₹ 4,80,000 - ₹ 12,00,000 per year

The Head of Digital Marketing is responsible for developing, implementing, and managing digital marketing strategies that drive brand awareness, customer engagement, and revenue growth across all online channels. This leadership role requires a blend of strategic thinking, creativity, analytical ability, and team management skills to optimize the company's digital presence and performance.

Key Responsibilities

Strategy & Planning

Develop and execute a comprehensive digital marketing strategy aligned with the company's overall business goals.

Oversee digital campaigns across paid, owned, and earned media channels (SEO, SEM, social media, email, content, display, and affiliate marketing).

Establish KPIs, track ROI, and ensure data-driven decision-making for all digital initiatives.

Team Leadership

Lead, mentor, and expand the digital marketing team, fostering a culture of innovation and continuous improvement.

Collaborate with cross-functional teams (Creative, Sales, Product, IT, and Analytics) to ensure unified marketing efforts.

Performance Marketing

Manage performance-based campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.) for lead generation and conversions.

Optimize budgets and bidding strategies to maximize return on ad spend (ROAS).

Content & Brand Management

Oversee digital content strategy, ensuring consistent brand voice across platforms.

Collaborate with content creators to produce engaging multimedia materials that enhance audience engagement.

SEO & Website Optimization

Drive organic growth through SEO best practices and website UX optimization.

Work closely with developers to ensure site performance, accessibility, and conversion optimization (CRO).

Analytics & Reporting

Use tools like Google Analytics, HubSpot, or GA4 to analyze performance and extract insights.

Present regular reports to leadership, outlining performance metrics, insights, and recommendations.

Innovation & Trends

Stay updated on emerging digital marketing trends, technologies, and best practices.

Evaluate and implement new tools, automation systems, and AI-driven marketing solutions.

Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field (MBA preferred).

2+ years of progressive experience in digital marketing.

Proven experience managing large-scale digital campaigns and cross-channel marketing efforts.

Strong analytical, strategic, and leadership skills.

Proficiency in digital marketing platforms (Google Ads, Meta Business Suite, LinkedIn Campaign Manager, HubSpot, Google Analytics, SEO tools).

Excellent communication, presentation, and stakeholder management abilities.

Job Types: Full-time, Permanent

Pay: ₹20, ₹40,000.00 per month

Work Location: In person

  • Digital Marketing

    6 days ago

    Raja Annamalaipuram, Chennai, Tamil Nadu, India HELYXON Healthcare Solutions Full time

    **Job Title**: Digital Marketing Manager **Company**: HELYXON Healthcare Solutions Pvt Ltd **Location**: Chennai, India **Interview Type**: Walk-in Interview **Interview Date & Time**: Friday, 10:30 AM onwards **Interview Location**: HELYXON Healthcare Solutions Pvt Ltd No. 3, 9th Trust Cross Street, Mandavelipakkam, Raja Annamalai Puram, Chennai - 600028...

  • Digital Marketing

    2 weeks ago

    Raja Annamalaipuram, Chennai, Tamil Nadu, India HELYXON Healthcare Solutions Full time

    **Job Title**: Digital Marketing Manager **Location**: Chennai, India **Company**: HELYXON (A Med Tech Enterprise in Collaboration with IIT Madras) **About HELYXON**: HELYXON is a pioneering Med Tech enterprise collaborating with IIT Madras, dedicated to transforming healthcare through innovative technology. Our solutions empower clinicians with remote...

  • Digital Marketing Manager

    2 days ago

    Chennai, Tamil Nadu, India Weboin Digital Marketing Agency Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    Company DescriptionWeboin Technologies Private Limited is a leading digital marketing and web development company that helps businesses establish a strong online presence. With a team of experts in digital marketing, website design and development, and search engine optimization, Weboin offers a comprehensive range of services. Our mission is to enable...

  • Digital Marketing Manager

    3 weeks ago

    Chennai, India Weboin Digital Marketing Agency Full time

    Company Description Weboin Digital Marketing Agency is a trusted digital marketing and web development company dedicated to helping businesses build a strong online presence. With expertise in digital marketing, website design, and search engine optimization, Weboin provides a suite of services that empower startups and established brands alike to connect...

  • Digital Marketing Manager

    3 weeks ago

    Chennai, India Weboin Digital Marketing Agency Full time

    Company Description Weboin Digital Marketing Agency is a trusted digital marketing and web development company dedicated to helping businesses build a strong online presence. With expertise in digital marketing, website design, and search engine optimization, Weboin provides a suite of services that empower startups and established brands alike to connect...

  • Digital Marketing Manager

    3 weeks ago

    Chennai, India Weboin Digital Marketing Agency Full time

    Company DescriptionWeboin Digital Marketing Agency is a trusted digital marketing and web development company dedicated to helping businesses build a strong online presence. With expertise in digital marketing, website design, and search engine optimization, Weboin provides a suite of services that empower startups and established brands alike to connect...

  • Digital Marketing Executive

    2 weeks ago

    Chennai, Tamil Nadu, India 511 Digital Marketing Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Company Description511 Digital Marketing is a leading digital marketing agency based in Chennai. We specialize in innovative creative solutions and strategic planning to achieve our clients' business goals.Role DescriptionThis is a full-time on-site role for a Digital Marketing Executive. The Digital Marketing Executive will be responsible for executing...

  • Digital Marketing Executive

    2 weeks ago

    tamil nadu, India Hashtag Digital Marketing Full time

    Job description includes:Creating and executing strategies: Social media marketers develop and implement strategies that align with the company's goals.Analyzing data: They analyze data to identify trends and adjust strategies to maximize engagement and ROI.Using social media platforms: Social media marketers use platforms like Facebook, Instagram, Twitter,...

  • Digital Marketing Specialist

    12 hours ago

    Chennai, Tamil Nadu, India Weboin Digital Marketing Agency Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Company DescriptionWeboin Digital Marketing Agency is a leading provider of digital marketing and web development services, helping businesses build strong online presences. With expertise in digital strategy, website design, development, and search engine optimization, Weboin offers comprehensive, tailored solutions for startups and established brands....

  • ▷ Apply in 3 Minutes! Digital Marketing Manager

    3 weeks ago

    Chennai, India Weboin Digital Marketing Agency Full time

    Company Description Weboin Digital Marketing Agency is a trusted digital marketing and web development company dedicated to helping businesses build a strong online presence. With expertise in digital marketing, website design, and search engine optimization, Weboin provides a suite of services that empower startups and established brands alike to connect...