Poultry Feed Sales and Marketing

2 days ago

Kharagpur, India Baramati Agro Ltd Full time

**ROLE OBJECTIVES**

To create and grow the cattle, poultry, and fish feed business in the assigned territory by collaborating with farmers, milk collection centers, hatcheries, aquaculture centers, retailers, and dealers.

**1. Market Development**
- Develop the market for cattle, poultry, and fish feed through customer and farmer meetings.
- Expand the market by acquiring or developing new distributors and customers.
- Build a strong foundation by identifying potential cattle farmers, poultry farmers, fish farmers, milk collection centers, and hatcheries.
- Ensure customer retention and appoint dealers in untapped markets.
- Conduct competition analysis and evaluate price/product performance for all feed types regularly.
- Survey the designated area and perform PDME (Plan, Do, Measure, Evaluate) for target planning across feed categories.

**2. Customer Relationship**
- Maintain strong relationships with key opinion leaders in cattle, poultry, and fish farming sectors to promote products.
- Convert existing customer relations into regular buyers of all feed categories.
- Conduct daily customer visits as per the tour and route plan to generate business.
- Organize farmer meetings for cattle, poultry, and aquaculture sectors with Extension Managers at collection centers and other locations.
- Address and resolve customer complaints for all feed types.
- Arrange technical seminars for cattle, poultry, and fish farmers to educate them about feed benefits.
- Consistently follow up to maintain long-term customer relationships.

**3. Other Activities**
- Lead conversions across all feed categories and ensure timely product delivery to customers.
- Ensure 100% payment collection, adhering to credit policies.
- Complete documentation for customer creation, credit agreements, MOUs, and dealership agreements as per SOPs.
- Coordinate with the sales coordinator to optimize delivery logistics for all feed categories, reducing transportation costs.
- Collect and maintain data on prospective customers categorized by geography, feed type, and customer type.
- Collaborate with internal departments and authorities for seamless operations.

**3. EDUCATION AND EXPERIENCE**

**Educational Qualifications**
- Any science graduate/LSS/Dairy Diploma/Aquaculture Diploma/MBA/Bsc Agriculture.
- Additional certifications relevant to sales or cattle/poultry/fish feed (preferred).

**Relevant Experience**
- Experience in feed sales (cattle, poultry, or fish), feed mills, milk collection centers, hatcheries, aquaculture, or fertilizer/pesticide sales.

**Age Range**
- 21 to 45 years.

**4. KNOWLEDGE, SKILLS, AND ATTRIBUTES**

**Knowledge**

**Skills**

**Attributes**
- Knowledge of the territory
- Communication skills
- Honest
- Product knowledge (cattle, poultry, fish)
- Convincing skills
- Hardworking
- Insights into customer potential
- Computer skills
- Positive attitude

Pay: ₹15,000.00 - ₹25,000.00 per month

**Benefits**:

- Provident Fund

Compensation Package:

- Performance bonus

Schedule:

- Day shift

Work Location: In person

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