Digital Marketer

**About Skyla Collective**

Skyla Collective is a house of brands on a mission to reshape hospitality, striving to become the most favored collection of brands in the country. We currently own and manage three hotel brands and two F&B brands, while actively expanding into new markets and segments.

**About the Role**

As part of the Brand Experience Department, the Digital Marketer will play a key role in developing, executing, and optimizing the entire digital marketing funnel across all our brands. This role requires a mix of strategic thinking, content marketing, digital advertising, online reputation management, and performance tracking. At Skyla Collective, we embrace a data-driven approach to marketing—ensuring that creativity is not just about aesthetics but also about measurable outcomes.

If you are a creative and analytical marketer who thrives in multi-brand, multi-channel environments, this is an opportunity to be at the forefront of marketing in the hospitality and F&B industries.

**Key Responsibilities**

Marketing Strategy & Execution
- Own and manage the end-to-end marketing lifecycle for all brands, ensuring strong brand positioning and market visibility.
- Develop and implement short-term, mid-term, and long-term digital marketing strategies aligned with business goals.
- Lead and execute paid marketing campaigns across multiple platforms, including Meta (Facebook & Instagram), Google Ads, Zomato, MakeMyTrip, TripAdvisor, and other travel & hospitality platforms.
- Define and execute content marketing strategies, including developing a content calendar, messaging strategies, and storytelling frameworks for each brand.
- Coordinate with the Multimedia Designer & Content Creator to produce engaging, brand-aligned digital content.

Reputation Management & Content Publishing
- Develop and publish SEO-optimized blog content across brand websites and LinkedIn to enhance visibility and credibility.
- Oversee internal brand experience and communication, driving employee engagement and education initiatives.

Data Analysis & Reporting
- Track, measure, and report the effectiveness of marketing campaigns with weekly reports and monthly dashboards.
- Analyze campaign performance, conversion rates, and ROI, and optimize strategies accordingly.
- Conduct keyword research, market analysis, and competitive benchmarking to enhance digital performance.

Cross-functional Collaboration
- Work closely with Operations, Sales, Accounts, and other teams to align marketing efforts with business objectives.
- Stay updated with emerging digital marketing trends and proactively implement innovative strategies.

**Required Skills & Competencies**

We are looking for a data-driven digital marketer with strong creative instincts and the ability to drive measurable impact.

Technical & Functional Skills:

- Social Media Marketing - Strategy & execution across platforms.
- Content Marketing & Copywriting - Strong storytelling and brand communication.
- SEO & Keyword Research - Optimizing content for visibility and search rankings.
- Online Reputation Management - Handling reviews and brand reputation.
- Paid Advertising & Performance Marketing - Running ad campaigns across Meta, Google, Zomato, and travel aggregators.
- Data Analysis & Reporting - Measuring performance, tracking KPIs, and presenting insights.
- Blog Writing & Publishing - Creating valuable, long-form content for thought leadership.

Soft Skills:

- Lateral Thinking & Creativity - Bringing fresh perspectives to digital marketing strategies.
- Persuasion & Negotiation - Working with internal stakeholders and external partners.
- Critical Thinking & Problem-Solving - Making data-backed decisions.
- Verbal & Written Communication - Strong English proficiency for content creation and stakeholder communication.
- Time Management & Multi-tasking - Handling multiple brands effectively.

**Qualifications & Experience**
- Graduate in any discipline.
- Certification in digital marketing or branding (preferred but not mandatory).
- 2+ years of relevant work experience in digital marketing, performance marketing, or brand marketing.
- Fluent in English (verbal & written communication).

**What We Offer**
- A dynamic, fast-paced work environment with exposure to multiple brands across hospitality & F&B.
- The opportunity to own the entire digital marketing funnel and see the impact of your work.
- Data-driven marketing culture with room for experimentation and innovation.
- Access to learning and development resources to keep up with emerging marketing trends.
- Staff benefits across our hotel & F&B brands.

**How to Apply?**

We look forward to having you on board to reshape how hospitality is perceived

Pay: From ₹500,000.00 per year

Schedule:

- Day shift

Work Location: In person

Expected Start Date: 10/03/2025