Marketing Executive

2 days ago

Nimrana, India BMT Group Full time

A Jewelry Marketing Executive develops and implements strategies to promote jewelry products, increase brand awareness, and drive sales. This involves market research, campaign development, social media management, and collaboration with various teams and stakeholders. Key Responsibilities:

- **Strategic Planning**:Develop and execute comprehensive marketing strategies for jewelry products, encompassing both online and offline channels.
- **Market Research**:Conduct market research to identify customer preferences, trends, and competitive landscapes to inform marketing initiatives.
- **Brand Building**:Enhance brand visibility and recognition through consistent brand messaging, visual identity, and storytelling.
- **Social Media Management**:Manage and curate engaging content for social media platforms (Instagram, Facebook, etc.) to connect with target audiences and promote jewelry collections.
- **Influencer Marketing**:Collaborate with fashion influencers, bloggers, and stylists to amplify brand reach and credibility.
- **Event Management**:Organize and execute in-store events, exhibitions, and pop-up shops to create memorable customer experiences.
- **Performance Analysis**:Track and analyze marketing campaign performance to optimize strategies for maximum impact and ROI.
- **Customer Relationship Management**:Build and maintain strong customer relationships through personalized communication and exceptional service.
- **Product Knowledge**:Maintain in-depth knowledge of jewelry products, features, and benefits to effectively communicate with customers and sales teams.
- **Collaboration**:Work closely with sales teams, designers, and other departments to align marketing efforts with overall business objectives.
- **Budget Management**:Manage marketing budgets effectively and allocate resources to maximize campaign impact.
- **Reporting**:Prepare and present regular reports on marketing campaign performance and key performance indicators.

Qualifications:

- Bachelor's degree in marketing, business, or a related field.
- Proven experience in marketing, preferably within the jewelry or fashion industry.
- Strong understanding of digital marketing tools and strategies, including social media marketing, SEO, and paid advertising.
- Excellent communication, interpersonal, and presentation skills.
- Creative and analytical mindset with the ability to develop innovative marketing campaigns.
- Proficiency in Microsoft Office Suite and other relevant software.
- Ability to work independently and collaboratively in a fast-paced environment.
- Knowledge of jewelry trends, design, and craftsmanship.

Pay: ₹25,000.00 - ₹30,000.00 per month

Schedule:

- Day shift

**Language**:

- English (required)

Work Location: In person

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