Sales & Marketing Executive (Laser Division)

**Responsibilities of a marketing executive**:
The responsibilities of a market executive include:

- creating brand awareness and taking the necessary procedures to develop the brand.
- communicating and building relationships with customers
- assisting and overseeing the marketing team in planning and executing marketing campaigns
- sourcing advertising opportunities
- working with graphic designers to design relevant banners and videos for ad campaigns
- helping in writing and proofreading marketing copies
- assisting in producing creative content for marketing campaigns
- managing social media channels to build an audience
- organising and attending events to improve the organisation's reputation
- sourcing and securing sponsorship for relevant projects
- distributing marketing materials to a targeted audience
- keeping customer database updated and secured
- researching the market to determine customers' preferences and requirements

**Marketing executive skills**:
A market executive requires research, analytical, communication, team-building and other skills. They are essential to becoming effective in the position and may be part of a job requirement. Here's an explanation of the skills:
**Analytical skills**: To be effective in this role, a market executive requires good analytical skills to plan marketing campaigns and execute them. They are to analyse relevant data from the planning stage to the execution stage.

**Critical thinking**: Planning, designing, and strategising to stay ahead of competitors requires critical thinking skills. For example, market executives study available data, analyse it and make decisions from those data. The ability to make decisions requires critical thinking.

**Communication skills**: The role of a market executive involves passing relevant information to the appropriate teams, stakeholders, and clients. Good communication skill is necessary to relay the relevant information.

**Good sales skills**: The role of a market executive is to plan campaigns that sell effectively. You can only develop this skill from years of marketing experience through working in a similar role.

**Technical skills**: A market executive requires the necessary technical skill to plan an effective marketing campaign. These include customer relationship management software (CRM) and database management software (DBM). They also need computer science skills, such as graphic design and web development, to edit graphics and work on landing pages.

**Customer-oriented**: The ability to understand the customer's needs is essential to being successful in this role. The market executive requires knowledge of how the customers view the business, build trust and loyalty with customers, and provide suitable services and products to satisfy customers' requirements.

**Project management**: The role of a marketing managerinvolves managing marketing campaigns and the team behind the design and execution of the campaign, which is why it's necessary to have project management skills. Being able to use project management software is also essential.

**Budgeting skills**: The ability to allocate budgets to hiring new help, campaign costs, adverts, and every other aspect of a campaign is a necessary skill. Good budgeting saves cost, encourage accountability and performance analysis.

**Creativity**: Creativity is the ability to come up with new ideas. The market executive develops new ideas once an idea stops being productive or has become saturated, leading to increased competition. Creativity is also necessary to design and edit marketing campaigns, including the blueprint, process and graphics.

**Talent acquisition and development skills**: It is the responsibility of the market executive to acquire new talents to form an effective team. They know the skills to look for in new talent and possess the ability to develop new talents to be better at their role.

**Leadership** skills: This position requires leadership. Market executives are responsible for overseeing other members of the marketing team to achieve the organization's vision. Actualizing these requires the ability to have good listening skills, empathy, flexibility, and delegation skills. Being a good leader involves taking the initiative, calling others to action, and finding solutions to problems.

**Interpersonal and networking skills**: Market executives attend organizational meetings to build relationships with potential clients and stakeholders. They also form relationships with their customers and subordinates.

**Salary**: ₹15,000.00 - ₹25,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Paid time off
- Provident Fund

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 3 years (preferred)
- total work: 3 years (preferred)
- Marketing: 3 years (preferred)

**Language**:

- English (preferred)