Marketing Executive

**Designation: General Marketing Executive**

**Preferred Experience: 1-3 years**

**Location: Pune (Hybrid)**

**Roles and responsibilities**:

- **Market Research**: Conducting market research to identify customer needs, market trends, and competitive analysis to inform marketing strategies.
- **Content Creation**: Developing engaging and persuasive content for marketing materials, including websites, social media posts, blogs, videos, and advertisements.
- **SEO and SEM**: Implementing search engine optimization (SEO) strategies to improve website visibility and search engine ranking, and managing search engine marketing (SEM) campaigns for targeted traffic acquisition.
- **Social Media Management**: Managing social media profiles, creating social media content calendars, monitoring social media engagement, and analyzing social media performance metrics.
- **Lead Generation**: Implementing lead generation strategies to attract and acquire potential customers, including inbound marketing tactics like SEO, content marketing, and lead magnets.
- **Customer Engagement**: Engaging with customers through various channels to build relationships, gather feedback, and address inquiries or concerns.
- **Brand Management**: Managing and promoting the company's brand identity, values, and messaging to maintain a positive brand image and reputation.
- **Marketing Analytics**: Analyzing marketing performance metrics, such as ROI, conversion rates, website traffic, and engagement metrics, to measure campaign effectiveness and make data-driven decisions.
- **Collaboration**: Collaborating with cross-functional teams, including sales, product development, and design, to align marketing efforts with business goals and objectives.
- **Event Management**: planning and coordinating marketing events, such as trade shows, conferences, webinars, and product launches, to promote brand awareness and generate leads.

**Requirements and skills**:

- 1-3 years of experience with general marketing and digital marketing
- Bachelor's Degree in Marketing
- Excellent communication skills
- Experience with lead generation and event management

**Company Overview**:
Aventior is a leading provider of innovative technology solutions for businesses across a wide range of industries. At Aventior, we leverage cutting-edge technologies like AI, ML Ops, DevOps, and many more to help our clients solve complex business problems and drive growth.

We also provide a full range of data development and management services, including Cloud Data Architecture, Universal Data Models, Data Transformation & and ETL, Data Lakes, User Management, Analytics and visualization, and automated data capture (for scanned documents and unstructured/semi-structured data sources). Our team of experienced professionals combines deep industry knowledge with expertise in the latest technologies to deliver customized solutions that meet the unique needs of each of our clients. Whether you are looking to streamline your operations, enhance your customer experience, or improve your decision-making process, Aventior has the skills and resources to help you achieve your goals.

We bring a well-rounded cross-industry and multi-client perspective to our client engagements. Our strategy is grounded in design, implementation, innovation, migration, and support. We have a global delivery model, a multi-country presence, and a team well-equipped with professionals and experts in the field.

Pay: ₹400,000.00 - ₹600,000.00 per year

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

Work Location: In person