Omnichannel Solution Architect

3 days ago

Gurugram Haryana, India Fresenius Medical Care Full time

We are seeking a Marketing Technologies Architect to design and lead the implementation of scalable, efficient, and future-proof MarTech solutions. This role bridges the gap between Marketing and IT, ensuring that technology aligns with business goals and delivers personalized, data-driven experiences to customers across digital channels.

You will be responsible for evaluating, architecting, integrating, and optimizing a wide variety of marketing technology platforms—including CMS, CRM, CDP, analytics, automation tools, and customer engagement systems
- ** Strategy & Architecture**:

- Define and maintain the MarTech architecture strategy and roadmap aligned with business objectives.
- Ensure data, systems, and tools are integrated effectively to enable personalization, automation, and measurement.
- ** Technology Leadership**:

- Evaluate, recommend, and onboard marketing technologies (e.g., Adobe Experience Manager, Salesforce Marketing Cloud, HubSpot, Segment, Tealium, etc.).
- Define architecture for tag management, tracking, data flow, and customer identity resolution.
- Create architecture blueprints, data models, API schemas, and integration strategies.
- ** Collaboration & Governance**:

- Collaborate closely with marketing, IT, data, analytics, and compliance teams to align on requirements and governance.
- Define and enforce best practices around platform use, campaign setup, tagging, and data privacy (e.g., GDPR, CCPA compliance).
- ** Implementation & Optimization**:

- Lead or oversee technical implementation of MarTech platforms and integrations.
- Support performance tracking, and analytics strategies.
- Continuously evaluate performance of tools and propose enhancements
- ** Team Leadership**:

- Lead and mentor a team of MarTech specialists and support staff internal and external, fostering a culture of accountability and excellence.
- ** Compliance & Security**:

- Ensure all MarTech solutions comply with organizational policies and regulatory requirements (e.g., GDPR, CCPA).

Implement robust security measures to safeguard sensitive marketing and customer data.

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