Marketing Database Executive
1 day ago
**Introduction**:
The Economist Intelligence Unit (EIU) is the business-to-business arm of The Economist Group, which publishes The Economist newspaper. As the world's leading provider of country intelligence, The EIU helps executives make better business decisions by providing timely, reliable and impartial analysis on worldwide market trends and business strategies.
**Accountabilities**:
**How you will contribute**:
- Produce regular reports, including on data quality KPIs and qualified leads, contacts and accounts
- Undertake Data Audits, data maintenance and ensure the accuracy of information in the CRM database
- Enter new data or resolve imported data issues and perform data entry work, as necessary, to maintain integrity of data within the CRM database
- Coordinate data research and list build schedules to ensure a consistent flow of new prospects to sales teams
- Compile data for marketing campaigns and other activities along with reporting and analysis
- Liaise with the marketing, account management and business development teams regarding the latest client details and information
- Ensure customer data is complete, accurate and up to date
- Help and support Salesforce Lightning users and train them on Lightning interface
**Experience, skills and professional attributes**:
**The ideal skills for this role are**:
- Analytical bent of mind and well versed with reporting in Salesforce
- Excellent English oral and written communication skills
- Demonstrate good organizational skills
- Proficient at data analysis, with a high level of accuracy and attention to detail
- Ability to manage priorities and meet deadlines
- Work effectively within a team environment
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