Marketing Database Researcher

4 days ago

Gurgaon, India Clearstate Pte. Ltd Full time

**Introduction**:
The **Economist Intelligence (EIU)** is the business-to-business arm of The Economist Group, which publishes The Economist newspaper. As the world's leading provider of country intelligence, The EIU helps executives make better business decisions by providing timely, reliable and impartial analysis on worldwide market trends and business strategies.

We are looking for a Marketing Database Researcher to assist in the development of our client and prospect database for our Corporate Network business. Focused and detail oriented, this person will enhance the quality of our data, and expand our customer database by identifying relevant job holders in target organisations.

**Accountabilities**:
**How you will contribute**:

- Understand business objectives and develop research briefs to meet marketing goals to build right type of Audience for Marketing and Sales activities
- Identify components of research requests, and suggest optimal research strategy
- Conduct effective data searches across a wide variety of web sources
- Map department, geographic and demographic structures of target organisations
- Gather and update prospect and customer information (through secondary research and primary research) to build and maintain the marketing database
- Handle projects which support marketing campaigns that drive sales leads
- Undertake data mining, database management and database audit activities
- Run required quality control processes to ensure data accuracy
- Use CRM tools (Salesforce) for report generation and data analysis
- Work with stakeholders to understand their requirement and process improvement
- Work on Data Acquisition / Cleansing / De-duplication / Merging / Enhancement

**Experience, skills and professional attributes**:
**The ideal skills for this role are**:

- Analytical bent of mind and well versed with reporting in Salesforce
- Excellent English oral and written communication skills
- Demonstrate good organizational skills
- Proficient at data entry, with a high level of accuracy and attention to detail
- Ability to manage priorities and meet deadlines
- Work effectively within a team environment

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