Paid Marketing Executive

3 days ago

Satellite Ahmedabad Gujarat, India Elsner Technologies Private Limited Full time

**Key Responsibilities**:
Campaign Strategy and Management:

- Develop and execute paid marketing strategies across platforms such as Google Ads, Facebook Ads, LinkedIn, and others.
- Manage and optimize campaigns to maximize ROI, including keyword research, audience targeting, bid management, and ad copy creation.
- Monitor and analyze campaign performance, providing regular reports and actionable insights to clients and internal stakeholders.
- Manage budgets, track spending, and ensure campaigns stay within allocated budgets.

**Client Management**:

- Serve as the primary point of contact for assigned clients, managing expectations and ensuring satisfaction with campaign results.
- Conduct regular meetings with clients to discuss campaign performance, strategies, and recommendations for improvement.
- Provide expert advice on paid marketing best practices and stay updated on industry trends to drive continuous improvement.

**In-House Marketing**:

- Lead the development and execution of in-house paid marketing initiatives to promote company services and achieve business growth.
- Collaborate with the internal marketing team to align paid marketing efforts with overall marketing goals and strategies.
- Test new marketing channels and strategies to identify new opportunities for lead generation and customer acquisition.

**Team Collaboration and Mentorship**:

- Work closely with the creative, content, and development teams to create compelling ad assets and landing pages.
- Mentor junior team members, providing guidance and support to enhance their skills and campaign management capabilities.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, or a related field.
- 4-5 years of experience in paid marketing with a focus on PPC, social media advertising, and display advertising.
- Proven track record of managing and optimizing successful paid marketing campaigns with measurable results.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and client management skills, with experience in presenting campaign performance and strategy recommendations.
- Proficiency in marketing tools and platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Google Analytics, etc.
- Ability to manage multiple projects and clients simultaneously, with a keen attention to detail.
- A proactive and results-oriented mindset with a passion for continuous learning and improvement.

**Job Types**: Full-time, Permanent

Schedule:

- Day shift
- Monday to Friday

Application Question(s):

- What is your Current CTC per annum ?
- What is your Expected CTC per annum ?
- What will be your notice period ?

**Experience**:

- total work: 3 years (required)
- paid ads: 3 years (required)

Work Location: In person

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