Strategist - Paid Media

Location Ahmedabad Experience Range 3 - 5 Years - Open - Skills_ _Paid Media, Google Ads, FacebookAds, Meta_ _ - Job Description - About Us- For over 25 years, Milestone has been a leading provider of digital marketing software and services for location-based businesses. Milestone helps businesses create, organize, and amplify their digital information by enhancing their digital presence to make information more accurate, consistent, and visible. We do this with an omnichannel digital presence platform and add to it as much or as little design and service as businesses need to help them engage everywhere their customers are. Over 2,000 companies in Hospitality, Retail, Financial Services and Automotive industries rely on Milestone to power their digital marketing strategies. Milestone has garnered over 500 awards, has been short listed 3 consecutive years for the US Search awards and won Search Engine Land's prestigious "Best overall SEO-SEM campaign" in 2018, “Best use of search” in 2019. Milestone has gained a reputation for blending outstanding digital marketing expertise with advanced technological capabilities and is one of Silicon Valley Business Journal's fastest growing companies and an Inc. 5,000 company.- Roles and Responsibility- Are you looking to work in an innovative, fast paced environment? - Do you want to work in a creative and tech-driven atmosphere where you see your ideas shaping into tangible products & services that help businesses improve efficiency and returns? **What are we looking for?**Objectives and Responsibilities** - Create, manage, optimize, and analyze campaigns within Paid Search (Google Ads, Bing/ Microsoft Ads), Display (GDN, Programmatic is a plus), Paid Social (Facebook, Instagram), Meta Search (is a plus) and additional media platforms. - Monitor online campaigns regularly and make recommendations to improve key performance metrics and drive revenue according to account goals. - Create and follow through with projects and initiatives that will benefit clients, including process development and new media tactic testing. - Communicate with Customer Success Managers on a regular basis to review campaign performance, and suggest additional online marketing strategies and testing opportunities to improve conversion rates and efficiency metric. - Keep current on the latest trends in the paid search, display, ad technology, and social media marketing channels and across the hospitality marketing industry - Participate in meetings with clients to review Paid Media results and discuss recommendations and strategies **Hard skills** - Experience in Excel, reporting, tracking, dashboarding, and data analysis - Experience in setting up and optimizing paid media campaigns (paid search, paid social, display and good to know - metasearch, programmatic, ) - Good working knowledge of Google Analytics, Google Analytics 360 & Google Tag Manager - Ability to align marketing channels to client goals & outcomes - Financial acumen on budget planning, pacing, and channel distribution - Assist in team digital media training. **Soft Skills** - Excellent communication skills, both written and verbal - Ability to multi task on multiple accounts, manage projects by taking end to end responsibility - Fast-learner with demonstrated success in a fast-paced environment - Excellent presentation skills - Ability to work autonomously and in a group environment - Ability to solve problems - Working and presenting with internal teams as well in client-facing presentations - Ability to organize and prioritize work, adhere to deadlines and timelines, and adapt quickly to changing schedules. **Top Reasons to work for Milestone*** - SPEED: Work in a fast-paced and agile company - VOICE: Create an impact through the thought leadership you bring to the team - COMPANY POSITION: Join a company that is poised to capitalize on the accelerating digital transformation - GROW: Learn new skills and grow - IMPACT: Manage a significant remit of responsibility - ETHICS: Operate in a principled and values-based culture - STIMULATION: Exciting and innovative work environment