Paid Marketing Executive

2 days ago

Ahmedabad, India Appitsimple Infotek Pvt. Ltd Full time

SoftwareSuggest is a comprehensive software directory that helps businesses discover the right tools to achieve their goals. Our platform provides a vast collection of software solutions across various categories, including project management, marketing, customer service, and more.

With our expert reviews and user ratings, finding the right software has never been easier. Our goal is to simplify the software selection process by providing a one-stop-shop for businesses to find and compare software solutions, saving time and effort in the process.

Whether you're a small business or a large enterprise, SoftwareSuggest is your trusted guide to finding the software that's right for you.

**Responsibilities**:

- Strategize and plan digital marketing campaigns using media budgets.
- Launching and optimizing campaigns on various digital marketing channels such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and any other digital platforms.
- Create and manage keyword lists, audiences, and placement targeting for Search, Display, and Re-marketing campaigns.
- Manage campaigns that result in a high volume of lead generation for Software Suggest.
- Optimize PPC and Facebook Ad campaigns, including bid management, audiences, ad groups, quality scores, and other major metrics.
- Support the generation of new paid campaigns, ad groups, audiences, and accounts and grow overall paid search marketing initiatives.
- Monitoring budgets and overseeing paid ad accounts (Google Ads, Facebook Bing, etc.) Implement A/B testing to continuously improve ROI.
- Create and implement high-converting funnels through landing pages and analytics.
- Keep abreast of the latest digital marketing trends, techniques, and technologies to suggest new and innovative ideas to grow accounts.
- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Work closely with the other team members to meet deadlines and targets.

**Requirements**:

- 2-3 years of experience in performance marketing in international market.
- Deep experience in the hands-on running of multiple paid marketing campaigns across channels like Google Search, YouTube, Facebook, LinkedIn, Twitter, GDN, and Adroll.
- Strong familiarity with tools like Google Analytics, Google Search Console, Google Data Studio, and SEMrush.
- Data analysis & metrics-driven. Proficient in carrying out quick analysis to figure out what's going wrong and how to fix issues.

**Job Types**: Full-time, Regular / Permanent

Pay: ₹9,618.27 - ₹40,000.00 per month

**Benefits**:

- Paid sick time

Schedule:

- Fixed shift
- Monday to Friday

Supplemental pay types:

- Performance bonus

Ability to commute/relocate:

- Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- How many years of Paid Marketing experience do you have?

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