
Media Marketing Publisher
2 days ago
**Job Summary**
**Key Responsibilities**
- Manage and maintain relationships with **publishers, ad networks, and affiliate partners**.
- Assist in planning, execution, and monitoring of **digital media campaigns** across multiple publisher platforms.
- Optimize ad placements to maximize engagement and **revenue per impression/click**.
- Track and analyze campaign performance using **Google Analytics, ad dashboards, and reporting tools**.
- Coordinate with internal teams (marketing, sales, design) to ensure smooth campaign execution.
- Identify and onboard new publishers and affiliates to expand media reach.
- Provide timely reports and insights to management, recommending campaign optimizations.
**Key Requirements**
- Graduate in Marketing, Business, Mass Media, or related field.
- **2 years of experience** in digital marketing, media buying, publisher/affiliate management, or ad operations.
- Strong understanding of **digital ad ecosystems** (Google Ads, Facebook Ads, AdSense, affiliate platforms).
- Good knowledge of performance metrics (CTR, CPC, CPM, CPA).
- Proficiency in MS Excel and analytics/reporting tools.
- Excellent communication, negotiation, and relationship management skills.
- Ability to work in a fast-paced, target-driven environment.
**Key Skills**
- Publisher & Affiliate Management
- Digital Media Campaigns
- Analytics & Optimization
- Negotiation & Relationship Management
- Ad Platforms (Google Ads, Facebook Ads, Taboola/Outbrain)
Pay: ₹350,229.96 - ₹500,000.00 per year
Work Location: In person
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