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Retail Marketing Executive

3 weeks ago

Kochi Kerala, India Koolath Advertising Full time

**Job Title**: Retail Marketing Executive

**Job Type**: Full-time
**Pay**: ₹360,000.00 - ₹480,000.00 per year
**Location**: On-site

**Role Summary**:
We are looking for an enthusiastic and detail-oriented **Retail Marketing Executive** to support and execute marketing initiatives that drive in-store footfall, support promotional campaigns, and contribute to brand-building efforts. This role requires a hands-on marketer who can coordinate with internal teams, vendors, and store managers to bring marketing plans to life.

**Key Responsibilities**:
1. **Marketing Execution & Coordination**
- Assist in implementing marketing campaigns for store launches, seasonal sales, and festivals.
- Coordinate marketing collaterals, vendor deliveries, and event setups at store locations.
- Work closely with the store teams for timely execution of promotions.

2. **Brand & Content Support**
- Ensure brand consistency across in-store materials and regional marketing collaterals.
- Support content creation for print ads, flyers, posters, and digital content.

3. **Digital & Social Media Assistance**
- Assist in planning and executing social media campaigns.
- Coordinate with the digital team or agency for creatives and ad promotions.
- Track engagement and campaign performance reports.

4. **Retail & In-store Promotions**
- Execute visual merchandising and POS branding materials at store level.
- Monitor the effectiveness of in-store promotions and suggest improvements.

5. **Market & Competitor Analysis**
- Gather feedback from stores and customers.
- Monitor competitor promotions and report trends to the marketing team.

6. **Team Support & Reporting**
- Coordinate with agencies, designers, and vendors to ensure timely delivery.
- Maintain campaign trackers, billing documentation, and monthly reports.

**Required Qualifications**:

- Bachelor's degree in Marketing, Business, or related field.
- 2-5 years of experience in marketing, preferably in retail/FMCG/events.

**Key Skills**:

- Basic understanding of retail marketing strategies
- Strong coordination and communication skills
- Working knowledge of social media platforms
- Creative thinking and attention to detail
- Time management and multitasking
- Basic data handling & reporting skills

**Why Join Us?**
- Exposure to 360-degree retail marketing campaigns
- Opportunity to learn and grow in a fast-paced environment
- Work closely with passionate marketing professionals and store teams
- Contribute to exciting store events and promotions

**Schedule**:

- Day shift
- Monday to Saturday

Pay: ₹360,000.00 - ₹480,000.00 per year

Schedule:

- Day shift

Ability to commute/relocate:

- Ernakulam, Kerala: Reliably commute or planning to relocate before starting work (preferred)

**Experience**:

- retail Marketing: 3 years (preferred)

Willingness to travel:

- 25% (preferred)

Work Location: In person