Marketing Strategist

22 hours ago

Chandigarh Chandigarh, India Idea Clan Full time

**Job Description - Marketing Strategist (SaaS Growth)**

**Position**: Marketing Strategist
**Experience**: 7-10 Years
**Location**: Chandigarh

**About the Role**

We are looking for an experienced **Marketing Strategist** with a proven track record of scaling **SaaS products with free trial models** in global markets. The role requires a hands-on professional who can design, execute, and optimize multi-channel marketing strategies to drive lead generation, user acquisition, and revenue growth—primarily targeting the **US and European markets**.

**Key Responsibilities**
- Develop and execute growth strategies to scale SaaS products with free trials.
- Lead **end-to-end demand generation** through:

- Paid Ads (Google, LinkedIn, Meta, etc.)
- SEO & Organic Growth
- Webinars, Podcasts, and Thought Leadership initiatives
- Create and manage the **annual marketing/media calendar** to align with business objectives.
- Drive measurable results across lead acquisition, conversion, and retention.
- Be hands-on in managing and optimizing campaigns across all relevant **social media platforms**.
- Collaborate with cross-functional teams (Sales, Product, Content) to align strategies with overall business goals.
- Monitor, analyze, and report on campaign performance, market trends, and competitor insights to optimize ROI.
- Test and implement new growth channels and innovative marketing tactics.
- 7-10 years of experience in **B2B SaaS marketing**, with a strong focus on scaling products with **free trial models**.
- Proven expertise in **lead generation** and performance-driven marketing campaigns across multiple channels.
- Strong knowledge of the **US and European markets**, with the ability to adapt strategies for global audiences.
- Experience in creating and hosting **webinars/podcasts** for brand awareness and lead conversion.
- Analytical mindset with the ability to translate data into actionable insights.
- Strong planning skills to manage an annual media calendar while balancing tactical execution.
- Excellent communication, collaboration, and project management skills.

**What We Offer**
- Opportunity to lead marketing strategy for a high-growth SaaS product.
- Collaborative and innovation-driven work environment.
- Competitive compensation with growth opportunities.

Work Location: In person

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