Digital Acquisition Platform Expert

2 weeks ago


Bengaluru, India Women Entrepreneur Network Full time

**Digital Acquisition Platform Expert**
***

Summary

Experience Required:
**5 - 10 Years**

**Location**:
**Bangalore**
Category:
**Banking and Financial services**

IV. KEY DUTIES & RESPONSIBILITIES OF THE ROLE

1. Business/ Financials
- Drive Customer Digital Payment adoption across branches/ Region
- Shift Customers from Cash transactions to Digital through Bank’s digital payment products such as UPI, IMPS, SI, NACH and Payment gateway transactions etc.,
- Drive online net banking transactions on merchant website through Net Banking Payment option
- Design Customer campaign to use Ujjivan’s account as primary account for payments thus results in higher average balances in Customer’s account
- Identify partners who needs UPI handle and work with product to offer UPI payment option to get float from the partners
- Build use cases for Payments along with Business and Product team for onboarding merchants or Customers thus resulting in higher balances in Customer’s account

2. Customer (Both Internal & External)
- Review the customer experience across payment products and take action to reduce any friction
- Review the customer drop outs from digital payment and take corrective action
- Review Customer feedback and complaints in the respective region and create actionable for solution
- Execute launch plan along with product team for any new product or services releases on Digital channels platform
- Create tools, training material and conduct regular training and concalls with branches to ensure knowledge dissemination of digital payment products, driving digital targets through branches and managing processes of addressing customer complaints related to digital payment products

3. Internal Process
- Prepare monthly /quarterly regulatory reporting’s pertaining to Digital Payments
- Prepare and publishes the digital payment penetration and repayment dashboard to branches and supervisory team
- Review service index parameters related to Payment products and work with IT and payments to reduce technical declines and delay in reversing failed transactions
- Manage partner’s payments and invoice processing and contract SLA management

4. Innovation & Learning
- Benchmark Digital Payment platforms and services in industry and provide inputs to Digital product team
- Keep up to date on new regulatory requirement on Digital Payments
- Analyze customer engagement strategy and implement best practices


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