Marketing Writer

2 weeks ago

Bandra Mumbai Maharashtra, India Not Your Idea Full time

**Job Title**: Marketing Writer

**Job Location**: Mumbai (Bandra West)

**Job Type**: Full-time (Onsite - Work From Office)

**Experience Criteria**: 3-4 years

**About the Role**
We're looking for a versatile **Content Writer** who will focus on growing our agency’s brand. You will be a part of our Business Development team and focus on driving business. The role is a blend of content writing and marketing strategy. As part of the opportunity, you get to hone your skills as a writer across formats.

**Key Responsibilities**
- **Writing Content Across Channels**: Website Blogs, Landing Pages, LinkedIn, Newsletters, Ad Copy, etc.
- **Publishing**: Ensuring content is timely published across all platforms while adhering to the best practices.
- **Developing Content Strategy**: Identify opportunities across mediums to develop strategies that improve our brand visibility, brand authority and generate leads.
- **Pitch Decks**: Support the BD & Marketing team to create Pitch Strategies as and when needed.
- **Analysis & Optimization**: Develop periodical performance reports and analyse to identify opportunities to improve on strategies.
- **Cross-functional Collaboration**: Work closely with BD/marketing, design, content and tech teams to align messaging with overall brand goals and campaigns.
- **BD Research**: Conducting research to identify new markets to explore, assist with performance marketing & lead gen strategies, research for sales & pitch strategies, etc.
- **Adhering to Brand Guidelines**: Ensuring content always adheres to the brand’s tone of voice, style of writing and strategies are always in sync with brand’s objectives.

**Requirements**:

- 3-4 years of experience in content writing or strategy roles across different content formats.
- Experience with CMS platforms like WordPress.
- Excellent editing, proofreading, and storytelling skills.
- A marketing bent of mind with a blend of both creative and analytical thinking.
- Proven experience producing **SEO-optimized** articles and using tools like **Ahrefs, SEMrush, or Clearscope**.
- Knowledge of analytics platforms like Google Analytics or HubSpot.
- Familiarity with LLMs and concepts such as AEO and GEO.

**Note**:

- Please include portfolio or case studies that demonstrate your UX writing and problem-solving approach.
- Applications of students will NOT be considered.
- Applications of those under 3 years and over 4 years of experience will not be considered.
- Only applicants from Mumbai or those willing to relocate to Mumbai immediately will be considered.
- This is NOT a remote opportunity and there is NO option for a hybrid role.

Pay: ₹30,000.00 - ₹45,000.00 per month

Ability to commute/relocate:

- Bandra, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (required)

Work Location: In person

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