Asst. Manager

1 day ago

Mumbai, India Writer Corporation Full time

Job Description KPI - Act as SPOC for all marketing and brand-related requirements of Writer Relocations and Writer Payments, ensuring alignment with corporate marketing strategy. - Develop and implement brand strategies that strengthen positioning, visibility, and differentiation in the market for both business units. - Plan and execute integrated marketing campaigns (digital, print, PR, BTL), driving awareness, engagement, and lead generation. - Collaborate with business unit leadership to understand objectives and craft marketing initiatives that support commercial goals. - Drive content strategy and development across all formatspresentations, brochures, videos, case studies, social media, and web. - Conduct market, competitor, and customer analysis to derive insights and optimise marketing effectiveness. - Ensure brand consistency across all channels and communications, safeguarding visual identity and tone of voice. - Coordinate with external agencies and vendors to execute campaigns, manage deliverables, and maintain quality standards. - Manage budgets and timelines for business-unit marketing projects, ensuring high-impact outcomes within scope. - Track, measure, and report performance of campaigns using marketing analytics tools; refine strategy based on insights. Experiences : - 7-8 years of experience in Branding & Marketing from Relocations ( Logistics / Logistics Tech ) Industry.

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