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Pr & Influencer Marketing Executive

2 weeks ago

Gurugram Haryana, India Herbalmax healthcare private limited Full time

**Company Name**:

- Herbalmax Healthcare Pvt Ltd
**Profile** - PR & Influencer Marketing Executive
**Location**: Gurgaon
**Work type**: Onsite/Fulltime
**Salary**: Upto 35k
**Industry**: Healthcare/D2C

**Key Responsibilities**:
1. Influencer Identification & Onboarding:
Research and identify relevant influencers, content creators, and brand ambassadors in the wellness, beauty,

and fitness niches.

Develop a strategy to onboard influencers across Instagram, YouTube, and other platforms.

Negotiate collaboration terms, contracts, and deliverables for long-term brand partnerships.

2. Campaign Execution & Management:
Plan and execute influencer marketing campaigns aligned with product launches and brand goals.

Create detailed campaign briefs, content guidelines, and performance KPIs.

Ensure influencers create authentic, engaging, and high-quality content.

Work closely with the graphic design and video editing team to develop creative assets for campaigns.

Track and analyze influencer performance using engagement, reach, conversions, and ROI.

3. PR & Agency Management:
Research, identify, and collaborate with external PR agencies for media coverage and brand promotions.

Handle end-to-end communication with agencies, negotiating contracts and monitoring performance.

Assist in drafting PR materials, media pitches, and brand stories when required.

Ensure Herbalmax maintains a strong public image and media presence.

**Qualifications**:

- 2-3 years of experience in influencer marketing, PR, or brand partnerships.
- Strong knowledge of social media trends, influencer marketing, and PR strategies.
- Excellent negotiation, communication, and relationship-building skills.
- Ability to identify and manage external agencies effectively.
- Strong analytical skills to measure campaign and PR performance.
- Basic understanding of content creation, graphic design, and video editing workflows.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Application Question(s):

- Have you completed the following level of education: Bachelor's Degree?
- Are you comfortable with Onsite Gurgaon Location?
- We must fill this position urgently. Can you start immediately?
- How many year of experience do you have with health & wellness/D2C industry?
- Are you comfortable with upto 35k salary?
- How many year of experience do you have in PR & influencer marketing?

Work Location: In person