Marketing Executive

2 days ago

Lucknow, India IHG Full time

**About us**
Travel is a journey. We help make it a joy.

Starting with a warm, inviting welcome for all guests, whether traveling on business or for fun, enjoying a quick night, or relaxing for the week. We thrive on making our guests stays brighter, helping them create memories that will last a lifetime. Irresistible smiles are our specialty. We should know, we’ve been on our journey since 1952. So if you can help us spread the joy of travel to all, we’d love to give you a warm welcome to the Holiday Inn® family.

**Your day to day**
- Oversee the development and implementation of the hotel PR plan and associated activities
- Create, develop and market key events for the hotel, especially during key business periods
- Communicate effectively, to target markets, the amenities and benefits of the hotel, including hotel refurbishments, food and beverage provisions, conference, banqueting and events
- Work with local third party partners, including local media, and maintain professional working relationships with local official bodies
- Ensure an accurate and constantly expanding comprehensive media and marketing contact management system relevant to the target audiences of the hotel
- Work closely across all hotel departments, seeking proactive opportunities and planned promotions to address specific business challenges, as required
- Manage and promote the hotel on IHG branded websites
- Manage and control marketing budgets by using resources effectively
- Develop and own promotional activities, marketing channels and the production of marketing materials for specific events
- Implement Public Relations campaigns to celebrate successes and awards and the promotion of products
- Respond to media enquiries when approached for comments and/or reports
- Research and develop new opportunities within key target markets
- Communicate with internal Event Managers on all aspects of specific event organisation and promotion

**What we need from you**
Bachelor’s degree / higher education qualification / equivalent in Marketing specialisation or related field, and ½ years of experience in a hospitality or hotel marketing experience, or an equivalent combination of education and work experience. Must speak local language. Other languages preferred.

**What we offer**
Join us and you’ll become part of the global IHG family - and like all families, all our individual team members share some winning characteristics. As a team, we work better together - we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care, that you notice the little things that make a difference to guests as well as always looking for ways to improve - click here to find out more about us.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.

IHG is committed to promoting a culture of inclusion where everyone feels safe, respected and valued. We seek talent from all backgrounds to join our teams, and encourage our colleagues to bring their authentic and best selves to work.

Job Reference: EMEAA37256

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