Social Media Executive

**Position Overview:

- **
- As a Social Media Executive, your role is to develop and execute social media strategies that align with the company's goals and target audience. You will be responsible for managing and maintaining the organization's social media presence across various platforms, creating engaging content, and interacting with the online community. Your primary objective is to enhance brand awareness, drive engagement, and generate leads or conversions through effective social media campaigns

**Responsibilities:

- **
- Social Media Strategy: Develop and implement a comprehensive social media strategy that aligns with the company's overall marketing objectives and target audience
- Content Creation: Create high-quality, engaging, and relevant content for social media platforms, including text, images, videos, and infographics
- Social Media Management: Manage and maintain the organization's social media accounts, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube
- Community Engagement: Actively engage with the online community by responding to comments, messages, and inquiries in a timely and professional manner
- Brand Management: Ensure consistent branding and messaging across all social media platforms, adhering to the organization's brand guidelines
- Analytics and Reporting: Monitor and analyze social media performance using tools such as Google Analytics and social media analytics platforms. Provide regular reports on key metrics and insights, and use the data to optimize strategies
- Campaign Management: Plan, execute, and monitor social media campaigns, including paid advertisements, contests, and promotions, to drive traffic, increase followers, and achieve campaign goals
- Influencer Outreach: Identify and collaborate with relevant influencers or brand advocates to amplify reach and engagement
- Stay Updated on Trends: Stay abreast of emerging social media trends, tools, algorithms, and best practices. Continuously explore new platforms and features to maximize social media impact
- Collaboration: Coordinate with cross-functional teams such as marketing, PR, and creative departments to align social media efforts with overall marketing initiatives
- Crisis Management: Actively monitor social media conversations, respond to negative feedback or crises, and escalate issues as necessary
- Compliance and Guidelines: Ensure compliance with relevant regulations, privacy policies, and social media platform guidelines
- Social Media Advertising: Develop and execute paid social media advertising campaigns to drive targeted traffic and conversions
- Social Listening: Monitor social media channels for brand mentions, industry trends, and customer sentiment to gather insights and inform future strategies

**Qualifications:

- **
- Proven work experience as a Social Media Executive or similar role
- In-depth knowledge of various social media platforms, their features, and best practices
- Experience in developing and executing social media strategies that align with business goals
- Strong written and verbal communication skills, with the ability to craft compelling and engaging content
- Proficiency in using social media management tools and analytics platforms
- Familiarity with social media advertising platforms and campaigns
- Ability to analyze data and draw actionable insights for optimizing social media performance
- Creative mindset and ability to think strategically to develop innovative social media campaigns
- Strong organizational and multitasking skills to manage multiple platforms and campaigns simultaneously
- Understanding of SEO principles and how they relate to social media content
- Knowledge of social media compliance and privacy regulations
- Ability to work independently, as well as collaboratively with cross-functional teams

**Salary**: ₹11,173.16 - ₹39,619.00 per month

**Benefits**:

- Flexible schedule
- Paid sick time

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Social media marketing: 1 year (preferred)
- total work: 1 year (preferred)

License/Certification:

- Digital marketing (preferred)

Ability to Commute:

- Mohali, Punjab (required)

Ability to Relocate:

- Mohali, Punjab: Relocate before starting work (required)

**Speak with the employer**
+91 7015586694