
Product Marketing
4 days ago
**Product Marketing**:
- From 3 to 8 year(s) of experience
- ₹ Not Disclosed by Recruiter
- Mumbaior
**Roles and Responsibilities**
a. Provide marketing solutions for Liabilities business
- b. Work with the product teams in developing and executing the core
- positioning, segmentation & messaging for various offerings in
- alignment with the overall business objective
- c. Develop go-to-market strategy, in with the conjunction with the
- product team
- d. Implementation of the marketing plan for the product teams
- e. Run marketing campaigns through mediums like -Online, SMS,- f. Develop marketing programs to support the banking life cycle of a
- customer
- g. Identify and empanel vendors as per requirement
- h. Create promotional / support merchandise, including launch /
- branch visibility collaterals
- i. Responsible for the development of all customer facing
- documentation
- j. Generate market Intelligence, buyer preferences and competition
- mapping, markets investigation etc
- k. Co-ordinate with other internal stakeholders (in and outside the
- marketing team) to ensure effective utilisation of available (own)
- real estate (physical as well as digital - Branch, website etc) for
- promoting the product- Role:_Product Marketing
- Salary:_ Not Disclosed by Recruiter
- Industry:_Banking
- Department:_Marketing & Communication
- Role Category:_Marketing
- Employment Type:_Full Time, Permanent
- Key Skills- Product MarketingEducation
- UG:_Any Graduate
**Company Profile**:
SKILLVENTORY
- RBL Bank | Product marketing- Contact Company:_SKILLVENTORY
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