Campaigns Operation

1 week ago

Noida, India Paytm Full time

**About Us**: Paytm m’Loyal is a self-serve mobile loyalty, data analytics & precision marketing platform that beautifully combines the use of mobile technology, coupled with web based CRM and visual analytics to produce amazing business results for retail brands. The ease of deployment, hassle free SAAS model and fanatic functionality makes it the most desirable tool for marketers to drive huge ROI on their marketing ideas / campaigns / budgets. **About the team**: Mobiquest (Paytm m’Loyal)is a self-serve mobile loyalty, data analytics & precision marketing platform that beautifully combines the use of mobile technology, coupled with web based CRM and visual analytics to produce amazing business results for retail brands. The ease of deployment, hassle free SAAS model and fanatic functionality makes it the most desirable tool for marketers to drive huge ROI on their marketing ideas / campaigns / budgets. **About the role**: **Expectations/ Requirements**: - Monitor and analyze campaign performance, providing actionable insights and recommendations for improvement. - Maintain the marketing database, ensuring accurate customer information and compliance with data protection regulations. - Collaborate with cross-functional teams, such as marketing, design, and product, to align SMS messaging with overall marketing initiatives. - Stay up to date with industry trends, best practices, and regulatory requirements related to SMS & other channels marketing. - Template management - Conduct A/B testing to optimize content, timing, and targeting. - Ability to manage large team & work along with cross functional teams. - Liaison with all internal stakeholders during the monthly, quarterly, or yearly planning. - Smart thinking and clear communication. - Use and continually develop leadership skills. **Superpowers/ Skills that will help you succeed in this role**: - Quick learner and ready to show their skills in pressure situation. - Ability to take initiative. - Good communication skills to resolve queries of internal and external stakeholders. - Good Excel knowledge and overall personality is must for this profile. - Aptitude for problem solving and quantitative skills. - Good written and interpersonal skills. - Able to prioritize and execute tasks in a high-pressure environment. - Self-motivated, Inquisitive and curious, Goal-oriented, detail-oriented, ambitious, and strong ability to follow-through on commitments. - Willingness to experiment and improve continuously. **Qualification: - ** Any Bachelor or master degree. **Why join us**: - A collaborative output driven program that brings cohesiveness across businesses through technology - Improve the average revenue per use by increasing the cross-sell opportunities - A solid 360 feedback from your peer teams on your support of their goals - Respect, that is earned, not demanded from your peers and manager **Compensation**: If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants - and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story

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