Digital Marketing Executive

1 week ago

Alwarpet Chennai Tamil Nadu, India Image Infotainment Limited Full time

**Campaign Management**:

- Monitor, analyze, and report on campaign performance, adjusting strategies as needed to achieve goals.

**Content Creation**
- Collaborate with graphic designers and content creators to produce multimedia content that aligns with brand guidelines.

**SEO & SEM**
- Implement and manage SEO strategies to improve organic search rankings and drive website traffic.
- Conduct keyword research, optimize on-page elements, and manage pay-per-click (PPC) campaigns.

**Social Media Management**
- Manage and grow the companys social media presence across platforms such as Face book, Twitter, LinkedIn, Instagram, etc.
- Create and schedule social media posts, engage with followers, and monitor social media trends and insights.

**Analytics & Reporting**
- Use tools like Google Analytics, SEMrush, or similar to track and analyze website traffic, campaign performance, and user behavior.
- Prepare regular reports and presentations to communicate results and insights to the marketing team and other stakeholders.

**Market Research**
- Conduct market research to understand industry trends, competitor strategies, and customer preferences.
- Use insights to inform marketing strategies and tactics.

**Collaboration**
- Work closely with the marketing team and other departments to align digital marketing efforts with overall business objectives.
- Collaborate with external agencies or vendors as needed.

**Requirements**:

- Bachelors degree in Marketing, Business, Communications, or a related field.
- Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and content management systems (CMS).
- Strong writing, editing, and communication skills.
- Ability to analyze data, identify trends, and make data-driven decisions.
- Creative thinking with a keen eye for detail and design

Pay: ₹20,000.00 - ₹25,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Work Location: In person

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