Influencer Marketing Coordinator

Join our team as an Influencer Marketing coordinator at Little Extra Lucknow.

Our beauty and personal care e-commerce brand "Little Extra" is looking for a talented Influencer Marketing expert to join our team.

Key Responsibilities:

- Develop and execute innovative influencer marketing strategies that align with the company's overall marketing objectives.
- Identify and research potential influencers, content creators, and thought leaders within the target market to build a robust influencer network.
- Establish and maintain strong relationships with influencers, negotiating partnerships and collaboration terms that benefit both parties.
- Collaborate with cross-functional teams to create engaging and authentic influencer campaigns, including content creators, designers, and copywriters.
- Create compelling briefs and guidelines for influencers, ensuring that brand messaging and values are effectively communicated.
- Monitor industry trends, competitor campaigns, and emerging platforms to stay at the forefront of influencer marketing.
- Track, analyze, and report on the performance of influencer campaigns, providing insights and recommendations for continuous improvement.
- Manage influencer contracts, agreements, and payments, ensuring compliance with legal and ethical standards.
- Stay up-to-date with relevant guidelines, regulations, and best practices for influencer marketing and disclosure requirements.
- Collaborate with analytics teams to measure the impact of influencer marketing efforts on key performance indicators (KPIs) such as reach, engagement, and conversion.
- Actively engage with influencers on social media platforms, responding to comments, and messages, and fostering a sense of community.

Qualifications:

- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience (1 years+) in influencer marketing, with a portfolio showcasing successful influencer campaigns.
- Strong understanding of social media platforms, their algorithms, and user behavior.
- Excellent communication and relationship-building skills.
- Creative mindset with the ability to conceptualize and execute innovative influencer campaigns.
- Data-driven approach to decision-making, with the ability to analyze and interpret campaign performance metrics.
- Familiarity with influencer marketing tools and platforms for discovery, outreach, and performance tracking.
- Strong organizational skills and attention to detail, particularly in managing multiple influencer partnerships simultaneously.
- Up-to-date knowledge of industry trends, best practices, and legal guidelines related to influencer marketing and disclosure.
- Ability to adapt to a fast-paced and evolving work environment.
- Perks and Benefits:_
- Opportunities for professional development and skill enhancement.
- A collaborative and supportive work culture that values innovation and creativity.
- 5 days a week, working for a better work-life balance.
- Access to cutting-edge design tools and resources.
- The privilege of being among the first to experience and enjoy our latest beauty and personal care products.

Join our team and make a significant impact by leveraging the power of influencer marketing to elevate our brand Little Extra and engage our target audience.

Industry
- Personal Care Product Manufacturing

Employment Type

Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- Lucknow, Lucknow, Uttar Pradesh: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- What is your current salary?
- Are you comfortable with this job location?
- Can you start immediately?

**Education**:

- Bachelor's (required)

**Experience**:

- total work: 1 year (required)

Work Location: In person