Influencer Marketing

2 days ago

Ghaziabad Uttar Pradesh, India Gourav Luminaries Pvt Ltd Full time

Urgent Requirment:
**Objectives of the role**
- Developing and implementing influencer marketing strategies to align with overall marketing goals.
- Identifying and building relationships with influencers who align with the brand’s values and target audience.
- Collaborating with influencers to create engaging, authentic content that resonates with the target audience.
- Negotiating and managing influencer partnerships, ensuring clear expectations and deliverables.
- Conducting campaign performance analysis of influencer outreaches, providing insights, and optimization recommendations.
- **Your tasks**:

- Conduct research to identify relevant influencers within the brand’s niche or industry.
- Collaborate with influencers to develop creative concepts and content ideas.
- Outreach to influencers and negotiate partnership terms, including compensation and deliverables.
- Manage execution of influencer campaigns, ensuring timelines and objectives are met.
- Monitor influencer-generated content for brand alignment and compliance with guidelines.
- Track and analyse key performance indicators (KPIs) to measure the success of influencer campaigns.
- Provide regular reporting and insights to stakeholders on influencer marketing performance.
- Stay updated on industry trends, emerging influencers and best practices in influencer marketing.

**Required skills and qualifications**
- Bachelor’s degree in Marketing, Communications or a related field.
- 3+ years of demonstrable experience in influencer marketing or digital marketing.
- Strong understanding of social media platforms, influencer trends and content creation.
- Creative mindset with the ability to develop engaging and authentic influencer campaigns.
- Excellent negotiation with relationship and time management skills.
- Detail-oriented with strong organisational and multitasking abilities.
- Effective communication and teamwork skills for collaborating with influencers and internal teams.
- Knowledge of legal and ethical considerations in influencer partnerships.
- Multilingual proficiency for effective communication in a diverse market.
- Proficiency in using social media analytics tools (like Buffer, Later, Meta Suite, etc.)

**Preferred skills and qualifications**
- Certification in influencer marketing or related certifications.
- Familiarity with influencer marketing tools and platforms.
- Knowledge of content creation and storytelling.
- A curious and creative mindset to develop innovative campaign ideas for influencers.
- Experience in brand building, digital strategy, community management, influencer outreach, content creation and industry trends.

Pay: ₹50,000.00 - ₹55,000.00 per month

Schedule:

- Day shift

Work Location: In person

Application Deadline: 19/02/2025

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