Retail Sales Executive

JOB DESCRIPTION Document dated 22 Oct ‘24

Job Role: Sales Executive / Sr. Sales Executive - Retail & Channel, ILPL

Key Responsibilities:
The incumbent shall be responsible for delivering Annual / Half Yearly / Quarterly / Monthly Sales Targets

of the allocated territory through various trade channels such as Retailers, Distributors, Dealers, Sub
- Dealers, and Influencers like Builders, Contractors, Architects, Interior Designers, etc.

1. Sales Target Achievement:

- Meet and exceed sales targets for assigned territories by driving both retail and channel

sales.
- Execute a strategic plan to achieve monthly, quarterly, and annual sales goals.

2. Trade Mapping & Management:

- Conduct market research to identify new sales opportunities, market trends, and

competitor activities
- Develop a detailed understanding of the assigned territory, including existing and

potential customer segments
- Expand the market presence by onboarding new retail and channel partners

3. Relationship Management:

- Build and maintain strong relationships with trade & influencers to maximise sales

opportunities.
- Conduct regular visits to trade & accounts, address their concerns, and ensure continuous

business flow
- Develop and manage long-term relationships with clients, offering post-sale support and

regular follow-ups

4. Product Promotion & Brand Awareness:

- Promote the company’s products through various retail and channel partners, ensuring

brand visibility in the market
- Conduct product presentations, demonstrations, and training sessions for retailers and

channel partners
- Conduct Shop Meets as per organisational requirement with Carpenters & Contractors
- Ensure proper product placement and merchandising in retail outlets

5. Business Development:

- Identify potential retail outlets and distributors for expanding the company’s distribution

network.

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- Work closely with the marketing team to devise sales strategies, promotional campaigns,

and incentive programs for channel partners.
- Leverage business intelligence and CRM tools to forecast demand and identify new

business opportunities

6. Order Management & Payments:

- Ensure timely order processing, delivery, and payment collection from retailers and

channel partners.
- Coordinate with internal teams (logistics, accounts) to manage the supply chain

efficiently.
- Monitor outstanding payments and ensure timely collections from clients

7. Sales Reporting:

- May be required to prepare daily, weekly, and monthly sales reports to track progress

and ensure alignment with sales objectives.
- Provide insights on market trends, customer preferences, and competitor activities in his

territory.
- Use data-driven approaches to improve sales effectiveness and decision-making

8. Customer Service & Satisfaction:

- Address and resolve customer queries, complaints, and feedback within the established

TAT
- Ensure high customer satisfaction by delivering quality service and maintaining product

consistency.

Reporting:
Typically, to the Branch Sales Manager / Location Sales Manager. S/he may also have to directly or

indirectly report to the Regional Sales Manager / Zonal Sales Manager / National Sales Manager

depending on Business requirements or as per the Management decision.
- Minimum of 2-3 or more years of relevant experience in Retail & Channel Sales in Building

Material Industry
- Go-getter attitude
- Target oriented
- Familiarity with the local/regional market dynamics and customer base would be preferred
- Should be self-driven and willing to work hard
- Good communication skills. Should know the local language and preferably Hindi &/or English
- Good understanding of Retail & Channel selling skills
- Good interpersonal skills
- Ability to adapt to changing market conditions and customer needs
- Willing to travel locally regularly and upcountry periodically

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- Preferably should have a two-wheeler (along with a two-wheeler licence) for local travel
- Should own a Smartphone & be reasonably tech-savvy

Key Skills & Competencies:
1. Sales Skills:

- Excellent sales and negotiation skills with a proven track record of meeting or exceeding

targets.
- Strong understanding of the building material industry, products, and market dynamics.

2. Communication Skills:

- Good verbal and preferably written communication skills, with the ability to build rapport

with diverse clients
- Ability to explain complex products and concepts in an easy-to-understand manner
- Should be confident in the local language of the trade & also know either Hindi &/or

English

3. Analytical & Problem-Solving Skills:

- Ability to analyse basic sales data and market trends
- Proactive in resolving issues and identifying opportunities for improvement

4. Relationship Management:

- Strong interpersonal skills for managing relationships with the entire trade

5. Produ