Digital Marketing Executive

1 week ago

Vyttila Kochi Kerala, India nexgen institute Full time

**Location**: Kochi, Kerala
**Experience**: Minimum 2 Years
**Industry**: Education & Training
**Company**: Nexgen Institute

**About Nexgen Institute**:
Nexgen Institute is a leading technical training center in Kerala, specializing in Mobile Technician Courses, Tablet Repairing, and advanced certification programs. We’re committed to empowering the next generation of mobile technicians and technology professionals through hands-on training and real-world exposure.

**Job Summary**:
**Key Responsibilities**:

- Plan, execute, and monitor paid and organic digital marketing campaigns across platforms (Google Ads, Meta, etc.)
- Develop and implement SEO strategies to improve website ranking and traffic
- Create and manage social media content calendars (Instagram, Facebook, YouTube)
- Shoot and edit videos for student testimonials, course highlights, and institute promotions
- Design basic marketing creatives (banners, posters, reels, stories) using tools like Canva, Photoshop, or similar
- Track campaign performance using Google Analytics, Meta Insights, and other tools, and report on KPIs
- Collaborate with the content and academic teams to ensure campaign relevance and alignment with course offerings
- Suggest improvements to boost engagement, conversions, and audience growth

**Requirements**:

- Minimum **2 years of digital marketing experience**, preferably in the education or training sector
- Strong knowledge of **Google Ads, Meta Business Suite, SEO, and content marketing**:

- Hands-on experience with **video shooting and editing tools** (like DSLR/Mobile, CapCut, Premiere Pro, etc.)
- Basic skills in **graphic design** (Canva, Photoshop, Illustrator, or similar)
- Good communication Skills
- Ability to work independently and manage multiple projects simultaneously

**Preferred Qualifications**:

- Bachelor’s degree in Marketing, Communications, Media, or related field
- Knowledge of local trends and student behavior in Kerala
- Experience in lead generation campaigns and performance marketing

**Salary**: Based on experience and skills

**Working Days**: Monday to Saturday(Holidays and second Saturday Will Be Leave)

**Accomodation Will be provided**

Pay: ₹18,000.00 - ₹30,000.00 per month

Schedule:

- Day shift
- Weekend availability

Work Location: In person

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