Digital Marketing Consultant

1 week ago

Vyttila Kochi Kerala, India Dermacheck Skin Clinic Full time ₹ 42,00,000 - ₹ 54,00,000 per year

The Key Responsibilities:

  1. Strategic Planning & Execution

  2. Develop and implement an integrated digital marketing strategy to increase visibility, website traffic, and appointment conversions across all three branches.

  3. Create localized campaigns tailored to specific market—targeting beauty-conscious consumers, brides-to-be, professionals, and youth segments.

  4. Plan and execute seasonal, bridal, and festive campaigns to promote treatments and packages.

  5. Digital Channel Management

  6. Manage and optimize clinic websites, ensuring SEO health, regular content updates, and service visibility.

  7. Lead social media strategy across Meta (Facebook, Instagram), Google, and YouTube—focusing on engagement, education, and brand storytelling.

  8. Plan and manage paid advertising campaigns (Meta Ads, Google Ads, YouTube Ads) with measurable ROI.

  9. Run email, WhatsApp, and retargeting campaigns to nurture leads and improve patient retention.

  10. Brand Promotion & Third-Party Collaborations

  11. Build strategic online partnerships and listing promotions on relevant third-party websites and platforms such as:

o Bridal and wedding portals

o Matrimonial and lifestyle sites

o Airhostess training institutes and beauty academies

o Beauty parlor, bridal boutiques, convention centers, and bridal dress material stores

  • Coordinate cross-promotions, joint events, and influencer collaborations to increase local visibility and referrals.

  • Strengthen online reputation management through reviews, testimonials, and before–after success stories.

  • Analytics & Performance Tracking

  • Track and analyze digital performance metrics (traffic, leads, cost per acquisition, engagement rate) using Google Analytics, Meta Business Suite, and CRM tools.

  • Prepare monthly marketing reports for management, with insights and recommendations for improvement.

Job Type: Full-time

Pay: ₹25, ₹45,000.00 per month

Work Location: In person

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