Video Editor, Colors Gujarati

6 days ago

Ahmedabad Gujarat, India Viacom18 Full time

COLORS Gujarati (Erstwhile ETV Gujarati) is the only Gujarati general entertainment channel reflecting the kaleidoscope of distinctive tastes and traditions of the vibrant state of Gujarat through its innovative and differentiated content. With a tagline of “Dil Thi Gujarati” the shows connect with the hearts of the audiences. The channel has an eclectic mix of Fiction and Non Fiction shows. Some of the flagship fiction shows include The Rasoi show, Rashi Rikshawali, Sorath Ni Mrs Singham, Popular Non-fiction show include Colors Kalakaar. Fiction shows which have won the hearts of our viewers like Mari Ladki Re, Maru Mann Mohi Gayu, Radha Radhav, Motiba Ni Nani Vahu.

As the Content Marketing Manager, you will play a pivotal role in driving the growth and reach of our channels/shows through strategic content marketing initiatives.

**What will you do?**:

- **Show Performance**:Take ownership of the show's performance on social media and OTT platforms. Develop strategies to maximize views, engagement, and overall audience satisfaction.
- ** Creative**: Shape and maintain the creative vision for the show, tailoring content to suit the preferences of social media and OTT audiences.
- ** Audience Engagement**: Implement strategies to enhance audience engagement, interaction, and community building.
- ** Collaboration and Coordination**: Coordinate closely with the programming team to align content creation with the unique dynamics of social media and OTT platforms. Collaborate with marketing and social media teams to effectively cross-promote content.
- ** Metrics and Reporting**: Monitor key performance indicators (KPIs) and analyze data to assess the success of content on social media and OTT platforms.
- ** Emerging Trends and Innovation**: Identify and capitalize on emerging trends in online video and social media to maintain a competitive edge. Explore and implement innovative content formats and strategies.
- ** Digital Expertise**:Proficiency in digital trends and content understanding. Expertise in software such as Adobe Premiere, After Effects, and Photoshop
- ** Experience**:Previous experience as an Online Content Producer (OAP) or in a similar role, with a focus on digital content creation
- ** Social Media Understanding**:In-depth knowledge of social media trends and best practices
- ** Creative and Strategic Thinking**:Demonstrated ability for creative and strategic thinking
- ** Communication and Collaboration**:Excellent communication and collaboration skills
- ** Adaptability**:Ability to adapt to the dynamic digital landscape and drive continuous improvement

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