Creative Marketing Strategist

7 days ago

Jaipur Rajasthan, India 4 Fox Business Solution Full time

**About Us**

We are a fast-growing **UGC-driven Digital Marketing Agency**, helping brands grow with impactful storytelling, creative campaigns, and performance-driven strategies. We are looking for a **Head of Brand Strategy & Creative Growth** who will lead our brand strategy, digital campaigns, and content direction to help clients scale effectively.

**Key Responsibilities**
- **Brand Strategy & Positioning**:

- Develop brand identity, tonality, and positioning for client brands.
- Create strategies that align with business goals (sales, leads, engagement, visibility).
- **Content & Campaign Direction**:

- Ideate **what kind of reels, posts, and content themes** should be created.
- Spot **trends, hashtags, and keywords** for maximum engagement.
- Build monthly **content calendars & campaign roadmaps**.
- **Creative Leadership**:

- Guide **video editors, graphic designers, and UGC creators** on execution.
- Approve creative concepts and ensure alignment with brand strategy.
- Suggest formats for **viral reels, storytelling posts, influencer collabs**.
- **Performance & Growth Integration**:

- Work closely with the **Performance Marketing team** to align creative with ads strategy.
- Suggest content hooks for higher ROAS and engagement.
- Analyze campaign results and optimize strategy accordingly.
- **Client & Team Collaboration**:

- Act as the **brand voice consultant** for clients.
- Present strategies & creative directions in client meetings.
- Mentor junior strategists/creatives in the team.

**Key Skills Required**

Strong understanding of **Digital Marketing, UGC, and Social Media Trends** (Instagram, YouTube, TikTok-like content, etc.)
Proven experience in **brand strategy & campaign planning**
Creative thinker with ability to turn ideas into **scalable strategies**
Knowledge of **performance marketing basics (FB Ads, Google Ads, ROAS, CTR, etc.)**
Strong communication & presentation skills
Ability to lead cross-functional teams (**Performance Marketers, Designers, Video Editors**)
Analytical mindset to measure impact of strategies

**Job Types**: Full-time, Permanent

Pay: ₹30,000.00 - ₹35,000.00 per month

Work Location: In person

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