Performance Marketer
16 hours ago
About the Role We are expanding two rapidly growing D2C brands in India and are seeking a results-driven Marketing Strategist who can combine performance marketing, technical execution, and creative strategy to drive measurable growth. You will be working across: Vertiva (925 silver jewelry brand) - https://vertiva.co/ Ethnic Threads – https://ethnict.com/ This is a hands-on role — not a supervisory or advisory position. Key Responsibilities1. Performance Marketing (Meta-Focused) Plan, execute, and optimize Meta ad campaigns with clear performance targets Identify and test audiences, creatives, and funnels systematically Monitor and improve CAC, ROAS, AOV, CTR, conversion rate, and MER Implement and manage tracking: Meta Pixel, CAPI, GA4, UTMs 2. Creative Planning & Asset Production Develop high-impact ad creatives, banners, and campaign visuals Coordinate with designers/editors when required Maintain brand consistency across campaigns and platforms Create data-backed creative hypotheses and testing cycles 3. Content & Marketing Strategy Research D2C trends and provide insights on content formats that convert Propose marketing ideas for new collections, seasonal launches, and evergreen SKUs Support content planning across social, email, and paid channels Recommend UGC creators and manage sourcing when needed 4. Shopify & Technical Execution Strong working knowledge of Shopify, apps, and basic CRO Improve PDPs, checkout flow, and customer journey performance Handle integrations, tracking, and basic troubleshooting 5. Email & Retention Marketing Set up and optimize automated flows (welcome, post-purchase, win-back, etc.) Execute campaign calendars for launches and promotions Improve repeat purchase rate and customer lifetime value 6. Growth Roadmapping & Analytics Build quarterly growth plans with realistic KPIs Analyze performance and present actionable insights Identify when to activate SEO, influencer marketing, and new channels Ensure decisions are driven by data — not assumptions Required Experience & Skills 2–4 years in D2C marketing or performance growth (India market essential) Demonstrated success scaling revenue — not just managing ads Strong understanding of unit economics (CAC, LTV, contribution margin) Hands-on experience with Meta Ads Manager Knowledge of SEO fundamentals and execution timing Proficiency in Shopify, tracking setup, and analytics tools Ability to create or direct production of ad creatives and banners Excellent research and strategic planning capabilities Strong communication and documentation skills Preferred Qualifications Experience in fashion or jewelry categories Familiarity with Klaviyo or similar email platforms Basic video editing or creative software skills (Canva, Adobe, etc.) Experience sourcing UGC creators and influencer coordination Understanding of Myntra ads (not mandatory) Performance Metrics You will be evaluated based on: Month-on-month revenue growth Reduction in CAC and improvement in ROAS/MER Increase in conversion rate and AOV Email revenue contribution and repeat purchase rate Successful testing and scaling of creatives Role Details Full-time position Remote (India) Preferred location: Jaipur Immediate or early joiners preferred How to Apply Please share: Your updated resume Your previous work/ case studies with measurable results Your current location and notice period Email your application to Sachin@vertiva.co with the subject line: “Application – Marketing Executive & Strategist ” Only shortlisted candidates will be contacted.
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