Performance Marketer

17 hours ago


Jaipur, India Vertiva.co Full time

About the RoleWe are expanding two rapidly growing D2C brands in India and are seeking a results-driven Marketing Strategist who can combine performance marketing, technical execution, and creative strategy to drive measurable growth.You will be working across:Vertiva (925 silver jewelry brand) - https://vertiva.co/Ethnic Threads – https://ethnict.com/This is a hands-on role — not a supervisory or advisory position.Key Responsibilities1. Performance Marketing (Meta-Focused)Plan, execute, and optimize Meta ad campaigns with clear performance targetsIdentify and test audiences, creatives, and funnels systematicallyMonitor and improve CAC, ROAS, AOV, CTR, conversion rate, and MERImplement and manage tracking: Meta Pixel, CAPI, GA4, UTMs2. Creative Planning & Asset ProductionDevelop high-impact ad creatives, banners, and campaign visualsCoordinate with designers/editors when requiredMaintain brand consistency across campaigns and platformsCreate data-backed creative hypotheses and testing cycles3. Content & Marketing StrategyResearch D2C trends and provide insights on content formats that convertPropose marketing ideas for new collections, seasonal launches, and evergreen SKUsSupport content planning across social, email, and paid channelsRecommend UGC creators and manage sourcing when needed4. Shopify & Technical ExecutionStrong working knowledge of Shopify, apps, and basic CROImprove PDPs, checkout flow, and customer journey performanceHandle integrations, tracking, and basic troubleshooting5. Email & Retention MarketingSet up and optimize automated flows (welcome, post-purchase, win-back, etc.)Execute campaign calendars for launches and promotionsImprove repeat purchase rate and customer lifetime value6. Growth Roadmapping & AnalyticsBuild quarterly growth plans with realistic KPIsAnalyze performance and present actionable insightsIdentify when to activate SEO, influencer marketing, and new channelsEnsure decisions are driven by data — not assumptionsRequired Experience & Skills2–4 years in D2C marketing or performance growth (India market essential)Demonstrated success scaling revenue — not just managing adsStrong understanding of unit economics (CAC, LTV, contribution margin)Hands-on experience with Meta Ads ManagerKnowledge of SEO fundamentals and execution timingProficiency in Shopify, tracking setup, and analytics toolsAbility to create or direct production of ad creatives and bannersExcellent research and strategic planning capabilitiesStrong communication and documentation skillsPreferred QualificationsExperience in fashion or jewelry categoriesFamiliarity with Klaviyo or similar email platformsBasic video editing or creative software skills (Canva, Adobe, etc.)Experience sourcing UGC creators and influencer coordinationUnderstanding of Myntra ads (not mandatory)Performance MetricsYou will be evaluated based on:Month-on-month revenue growthReduction in CAC and improvement in ROAS/MERIncrease in conversion rate and AOVEmail revenue contribution and repeat purchase rateSuccessful testing and scaling of creativesRole DetailsFull-time positionRemote (India)Preferred location: JaipurImmediate or early joiners preferredHow to ApplyPlease share:Your updated resumeYour previous work/ case studies with measurable resultsYour current location and notice periodEmail your application to Sachin@vertiva.co with the subject line:“Application – Marketing Executive & Strategist”Only shortlisted candidates will be contacted.



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