Community and Social Media Associate

7 days ago


Bengaluru, India ApnaKlub Full time

Job listing Job details

**Job Information**:
Industry
- MarketingCity
- Bangalore, New DelhiState/Province
- KarnatakaCountry
- IndiaZip/Postal Code
- 560001**About us**:

- ApnaKlub is a social commerce platform for wholesaling FMCG goods, like packaged food, beauty, and personal care products, to Kirana stores in non-urban India.- We are looking for a digital-savvy community manager to take control of our online voice and build brand awareness and loyalty.- The community associate will be responsible for aligning all company communications, PR, social media, and marketing content to create a strong brand identity.You will be the first point of contact for our app users and people who follow our social media channels, thus developing an intimate relationship with the online community.**Responsibilities Include**
- Work with creative and strategic teams in the creation of original and dynamic content
- Schedule content and maintain social media calendar
- Monitor social trends and proactively highlight opportunities for growth and engagement
- Build, execute and maintain customer messaging, content engagement strategies and campaigns on Instagram, Facebook, Twitter, YouTube and other community channels
- Build tracking links using attribution platforms on a regular basis for specific campaigns
- Help to oversee the approval process for all campaigns, initiatives and assets
- Regular reporting to wider organisation on current community trends, sentiment and channel performance
- Work closely with the wider Marketing team to ensure consistent and impactful campaign execution
- Act on behalf of our customers and bring their voice into team meetings and discussions
- Work with Customer Service team to help manage crisis situations quickly and effectively

**Requirements**:

- Minimum 2 years of experience in a community management or social media coordination role, preferably within the eCommerce industry
- Experience with social media management tools such as Hootsuite, Sprout Social, Sprinklr and Social Studio
- Independent creation and successful execution of community-focused marketing campaigns with one or more specific business goals (growth, engagement, retention, reactivation, revenue)
- Experience building brands on social media [Instagram, Facebook and Twitter (YouTube experience considered an asset, but not mandatory)] with a proven track record
- Experience in moderating community discussions with large active communities, including creation of style guides, tone, response strategies



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