PPC Expert

2 days ago

Salt Lake Kolkata West Bengal, India Arobit Business Solutions Private limited Full time

**Job description**

Company Profile:*

Arobit Business Solutions Pvt Ltd is a leading IT and Marketing service provider with over 13 years of experience. We cater to various government sectors and SMEs, including start-ups and small-scale businesses. Our diverse range of services in Digital Marketing includes services of SEO, SMM, ORM, and Performance Marketing.

**Key Responsibilities**:*
- Conceptualize and prepare ad creatives, including static images and video ads.
- Develop landing pages, website artwork, and project communication taglines.
- Schedule and evaluate marketing campaigns; conduct ad account audits and optimizations.
- Use hyperlocal data to strategize for local markets.
- Set up and manage assets on various platforms (e.g., Google, Meta, LinkedIn).
- Design and execute creative changes mid-campaign in real-time.
- Optimize landing pages and audit lead feedback.
- Plan, execute, and measure experiments and conversion tests.
- Develop social media accounts and content to generate traffic and engagement.
- Conduct market research and competitor analysis to identify trends and technologies.

**Required Skillsets**:*
- Understanding of the graphics and video creation process.
- Knowledge of marketing content requirements.
- Strong copywriting and caption writing skills.
- Excellent communication skills for team collaboration and client communication.
- Availability on phone/WhatsApp during non-office hours.

*Skills & Qualifications:*
- 1+ years of experience in a similar marketing/branding role preferred.
- Knowledge of SMM & Digital Ads.
- Experience with digital marketing software: Meta Ads, Google Ads.
- Attention to detail and the ability to analyze data and trends.
- Bachelor’s degree or higher in Business Administration.
- In-depth knowledge of social media platforms, best practices, and website analytics.

**Competencies**:*
- Good communication skills.
- Smart and presentable.
- Creativity and attention to detail.
- Honesty and integrity.
- Ability to analyze market trends and consumer psychology.
- Self-starter with a can-do attitude.
- Consistency and neatness in design outputs.

Pay: ₹20,000.00 - ₹30,000.00 per month

**Benefits**:

- Flexible schedule
- Leave encashment
- Paid sick time

Schedule:

- Day shift
- Fixed shift

Supplemental Pay:

- Performance bonus
- Yearly bonus

Work Location: In person

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