Executive - Digital Brand Strategy

7 days ago

Mumbai Maharashtra, India Experience Commerce Full time

Job Location: Mumbai
- Reporting To: Director, Strategy

**Description**:
We are looking for a sharp, insight-driven **Digital Marketing, Brand, and Communication Strategist** who can blend consumer psychology, digital trends, and brand storytelling to craft high-impact marketing campaigns. This role is perfect for someone who thrives on decoding human behavior, analyzing markets, and turning data into powerful brand narratives.

**Role & Responsibilities**:

- **Market Research & Trend Mapping**: Conduct primary and secondary research to understand industry dynamics, emerging trends, and digital consumer behavior across categories.
- ** Competitor & Category Analysis**: Deep-dive into competitive landscapes to identify whitespace, benchmark performance, and uncover differentiation opportunities.
- ** Consumer Understanding & Insight Mining**: Use qualitative and quantitative research tools to decode consumer motivations, pain points, and cultural context to inform brand strategy.
- ** Brand Strategy Development**:Translate insights into compelling brand strategies, tone-of-voice guidelines, and positioning statements that drive long-term brand equity.
- ** Communication Planning**: Craft integrated communication strategies that align with the brand’s objectives across digital, social, and traditional channels.
- ** Digital Ecosystem Expertise**: Stay up to date with digital platforms, content formats, influencer marketing, and performance marketing to ensure channel relevance and innovation.
- ** Storytelling & Narrative Building**: Create presentation decks, brand stories, and campaign narratives that are both strategic and creatively inspiring.
- ** Campaign Planning & Creative Briefing**: Work with cross-functional teams (creative, media, performance) to co-create high impact marketing campaigns and briefs that are rooted in strategic thinking.
- ** Performance & Engagement Tracking**: Collaborate with performance teams to analyze ongoing campaigns and translate numbers into actionable strategic takeaways.
- ** News & Culture Monitoring**: Stay ahead of relevant news, pop culture, and industry events to proactively suggest brand opportunities and collaborations.
- ** Presentation & Communication Excellence**: Develop and deliver powerful presentations to internal stakeholders and clients that are clear, visually compelling, and strategically sound.
- ** Cross-Functional Collaboration**: Partner with brand, product, media, and creative teams to ensure a unified strategic vision across touchpoints and campaigns.

**Skills & experience required to Succeed in this role**:

- 1-3 years of relevant experience in brand strategy, digital marketing, or integrated communications
- Strong analytical and creative thinking skills
- Proficiency in research tools (Google Trends, SimilarWeb, social listening tools, etc.)
- Excellent storytelling and presentation skills (PPT/Keynote wizardry is a must)
- Ability to balance big-picture thinking with detail orientation
- Passionate about pop culture, internet trends, and consumer behavior

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