Digital Marketing Executive

1 week ago

Salt Lake Kolkata West Bengal, India THE CAREER LINE Full time

**Developing Digital Marketing Strategies**: Creating comprehensive digital marketing plans aligned with business goals and target audience demographics. This includes defining objectives, target metrics, and budget allocation.

**Social Media Management**:Managing and optimizing social media accounts to increase brand awareness, engagement, and traffic. This includes creating and scheduling posts, monitoring comments and messages, and analyzing social media performance metrics.

**Search Engine Optimization (SEO)**:Implementing SEO strategies to improve website visibility and rankings on search engine results pages (SERPs). This involves keyword research, on-page optimization, link building, and monitoring SEO performance metrics.

**Pay-Per-Click (PPC) Advertising**: Creating and managing PPC campaigns on platforms such as Google Ads, Bing Ads, and social media advertising networks. This includes keyword research, ad copywriting, bid management, and performance tracking.

**Analytics and Reporting**:Monitoring digital marketing campaigns using analytics tools such as Google Analytics, Adobe Analytics, or social media insights platforms. Analyzing data to track key performance indicators (KPIs), identify trends, and optimize marketing strategies.

**Digital Advertising**: Planning and executing digital advertising campaigns across various channels, including display advertising, retargeting, and native advertising. Monitoring ad performance and making adjustments to optimize campaign effectiveness.

**Job Types**: Full-time, Permanent

Pay: ₹30,000.00 - ₹35,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus
- Yearly bonus

Work Location: In person

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