Digital Marketing Executive

3 days ago

Salt Lake Kolkata West Bengal, India UnPay (Unnatim Payments Private Limited) Full time

**Unpay**

UnPay is your trusted partner in navigating the future of seamless financial interactions. With a commitment to innovation, security, and user-centricity, we redefine your journey in the Fintech landscape.

**Responsibilities**
- Design and run digital marketing campaigns across multiple channels.
- Utilise analytics tools such as Google Analytics to monitor performance and make informed decisions.
- Analyse customer data and user behavior to identify trends and insights.
- Collaborate with other teams to ensure digital campaigns align with brand goals and objectives.
- Keep abreast with industry trends, best practices, and competitor activities.
- Suggest new ways and methods to showcase the client’s products/services.
- Prepare and adhere to a digital marketing budget.
- Manage and optimise Adwords campaigns.
- Optimize the website for search engine visibility.
- Plan, implement, and track social media campaigns.
- A/B test digital marketing campaigns for optimisation.
- Develop and execute content marketing strategies.
- Create and manage online advertising campaigns.
- Develop and maintain relationships with key influencers.

**Requirements**:

- A Bachelor’s degree in marketing, communications, or a related field.
- 1 years of experience in digital marketing, including familiarity with SEO, SEM (Search Engine Marketing), social media, and website analytics.
- Experience with tools like Google Analytics to analyse websites.
- Good knowledge of web metrics and KPIs (Key performance indicators).
- Ability to create digital marketing campaigns, track their performance, and prepare reports on them.
- Knowledge of coding in HTML, CSS and JavaScript.
- Familiarity with Microsoft Office Suite, including Excel and PowerPoint.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Paid sick time

Schedule:

- Day shift
- Fixed shift

Work Location: In person

Application Deadline: 28/04/2025

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