Social Media Assistant

5 hours ago

Thiruvananthapuram Kerala, India Olegio Gastronomy Pvt. Ltd Full time

About Olegio

Olegio is an elegant European cuisine restaurant nestled in Trivandrum, offering a refined yet welcoming experience for families, food lovers, and curious explorers of continental flavors. We believe in storytelling through ambiance, taste, and every detail of our brand — including how we show up online. We’re now looking for a Social Media & Marketing Assistant to help us translate our culinary vision into a memorable digital presence.

Role Overview

As a Social Media & Marketing Assistant, you will support the daily and strategic execution of social media activities for Olegio and two sister brands. From brainstorming content ideas to organizing the monthly calendar and supporting ad campaigns, you’ll ensure that our digital voice is as distinctive as our menu. You’ll also conduct market research to keep our approach fresh, relevant, and competitive.

Key Responsibilities

Content & Brand Management
- Assist in generating creative post ideas in line with Olegio’s brand and seasonal campaigns
- Develop and manage a monthly content calendar for Olegio and two additional business accounts
- Write compelling, well-crafted copy for posts, reels, stories, and captions
- Coordinate with designers (or use tools like Canva) to develop brand-aligned visuals

Social Media Scheduling & Engagement
- Schedule content across platforms using tools like Meta Business Suite or Buffer
- Monitor and respond to messages, mentions, and comments
- Identify and suggest community engagement opportunities (e.g., collaborations, contests, user-generated content)

Market & Competitor Research
- Conduct ongoing market research to identify trends in food, restaurant marketing, and local customer behavior
- Benchmark competitors and industry leaders to inform content and advertising strategies
- Suggest new content angles, formats, or campaigns based on insights gathered

Ads & Campaign Support
- Assist in the planning, setup, and tracking of paid ad campaigns (Facebook/Instagram)
- Monitor ad performance and compile simple reports with key metrics and insights
- Suggest improvements to maximize reach and ROI

**Requirements**:

- 1+ year experience in social media or marketing support role (experience in F&B is a plus)
- Strong writing skills with attention to tone and storytelling
- Basic understanding of social media advertising (Meta Ads preferred)
- Familiarity with content scheduling tools (e.g., Buffer, Later, Hootsuite)
- Strong interest in food, hospitality, and digital trends
- Highly organized with ability to multitask across brands

Preferred Skills
- Canva or basic design ability
- Photography/videography interest or coordination experience
- Familiarity with Google Trends, Instagram Insights, or similar analytics tools
- Local language fluency (Malayalam) is a bonus

What You’ll Get
- Opportunity to shape the brand voice of a growing European restaurant
- Creative freedom with a supportive team
- Flexible working hours and a taste of delicious food perks
- Exposure to the restaurant’s broader marketing and branding initiatives

Pay: Up to ₹15,000.00 per month

**Benefits**:

- Work from home

**Experience**:

- Social media marketing: 1 year (required)

**Language**:

- English (required)

Work Location: In person

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