E-commerce Executive

**Job Overview**:
**Key Responsibilities**:

- **A+ Content Creation and Optimization**:

- Develop, create, and optimize A+ Content for product listings to improve product visibility, conversion rates, and customer engagement.
- Collaborate with the design team to create high-quality images, infographics, and enhanced brand content.
- Regularly update A+ content to keep it fresh and aligned with marketing and branding strategies.
- Ensure all A+ content is compliant with platform guidelines and enhances the customer shopping experience.
- **Catalog Management**:

- Oversee the management of product catalogs across various e-commerce platforms (Amazon, Flipkart, etc.), ensuring all product listings are accurate and up-to-date.
- Create and update product descriptions, features, images, and specifications to enhance product visibility and attract customers.
- Optimize product listings for searchability and conversion through SEO and keyword strategies.
- Ensure proper categorization of products and manage SKU numbers for consistency.
- **Advertising and Campaign Management**:

- Plan, create, and execute paid advertising campaigns (PPC) on e-commerce platforms like Amazon Ads, Google Shopping, and other digital ad platforms.
- Optimize ad campaigns to maximize ROI, monitor performance, and adjust bids, keywords, and budgets accordingly.
- Conduct A/B testing for ads to determine the most effective messaging and creative.
- Track and report key performance metrics (e.g., impressions, click-through rate, conversion rate, ACoS) for continuous improvement.
- **Product Launches and Promotions**:

- Collaborate with cross-functional teams to ensure successful product launches on e-commerce platforms.
- Develop and manage promotions, discounts, and bundles to drive sales.
- Coordinate with marketing teams to align promotional activities with product releases and key sales events (e.g., sales festivals, peak seasons).
- **Market Research and Competitor Analysis**:

- Conduct market research to identify trends, customer preferences, and competitive products.
- Analyze competitor listings, pricing, and marketing strategies to ensure competitiveness and market relevance.
- Provide recommendations for improvements based on competitive landscape and customer behavior.
- **Customer Experience and Feedback Management**:

- Monitor customer reviews and feedback on product listings and ensure timely responses to customer inquiries.
- Address negative reviews and complaints promptly to maintain high customer satisfaction.
- Suggest improvements to product listings based on customer feedback and insights.
- **Reporting and Analytics**:

- Track and analyze the performance of e-commerce product listings, A+ Content, and ad campaigns.
- Prepare regular reports on key metrics such as sales performance, traffic, ad performance, and inventory levels.
- Use data-driven insights to refine strategies, optimize listings, and improve advertising ROI.

**Qualifications & Requirements**:

- **Educational Qualifications**:

- Bachelor’s degree in Business, Marketing, E-Commerce, or a related field.
- Certification in Digital Marketing, E-Commerce, or Advertising is a plus.
- **Experience**:

- Minimum 2-3 years of experience in e-commerce management, specifically with A+ Content, catalog management, and advertising.
- Proven track record of success in optimizing product listings and managing ad campaigns on e-commerce platforms like Amazon, Flipkart, etc.
- Experience in analyzing key performance metrics and making data-driven decisions.
- **Skills**:

- Expertise in A+ Content creation, product catalog management, and e-commerce advertising.
- Familiarity with Amazon Seller Central, Amazon Advertising, Google Ads, and other e-commerce tools.
- Strong understanding of SEO, keyword optimization, and conversion rate optimization (CRO).
- Excellent communication and collaboration skills.
- Proficient in Microsoft Office (Excel, PowerPoint) and e-commerce platforms (Amazon Seller Central, Shopify, etc.).
- Basic graphic design knowledge is a plus (e.g., Adobe Photoshop, Canva).

**Job Type**: Permanent

Pay: ₹9,645.10 - ₹26,997.64 per month

**Benefits**:

- Flexible schedule
- Provident Fund

Schedule:

- Day shift

Work Location: In person