Social Media and Marketing Coordinator

4 days ago

Chandigarh GPO Chandigarh Chandigarh, India MTDS Full time

**Overview**

**Duties**
- Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
- Create, curate, and manage published content across social media platforms including Facebook, Instagram, Twitter, and LinkedIn.
- Utilize tools such as Hootsuite and Buffer for scheduling posts and analyzing performance metrics.
- Conduct SEO and keyword research to optimize online content for search engines.
- Monitor social listening trends to engage with audiences effectively and respond to inquiries or comments.
- Collaborate with the graphic design team to produce visually appealing content using Adobe Creative Suite, including Photoshop and Illustrator.
- Manage public relations efforts by crafting press releases and maintaining relationships with media outlets.
- Analyze web analytics through Google Analytics to assess the effectiveness of campaigns and adjust strategies accordingly.
- Execute Facebook Advertising campaigns to drive traffic and conversions for e-commerce initiatives.
- Create engaging video content for social media platforms, utilizing video editing skills to enhance storytelling.
- Proofread all marketing materials to ensure accuracy and alignment with brand voice.
- Assist in branding efforts by maintaining consistency across all channels.

**Experience**
- Proven experience in social media management and digital marketing is essential.
- Proficiency in graphic design tools such as Adobe Photoshop, Illustrator, and video editing software is highly desirable.
- Strong understanding of SEO principles, keyword research techniques, and web analytics.
- Excellent relationship management skills with the ability to engage effectively with diverse audiences.
- Experience in content creation that aligns with branding strategies across various platforms.
- Knowledge of e-commerce marketing strategies is a plus.
- Strong proofreading skills with attention to detail in all communications. Join us in shaping our brand's narrative through innovative marketing strategies that resonate with our audience

Projected Total Compensation: ₹30,000.00 - ₹50,000.00 per month

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