Social Media Marketer

2 days ago


Chandigarh, India ProofHub Full time

Job Description Key Responsibilities: - Strategy Development: Collaborate with the marketing team to define social media objectives, identify target audiences, set KPIs, and choose the most suitable platforms for brand promotion. - Content Creation: Develop engaging and relevant content, including text posts, images, videos, and infographics, ensuring alignment with the brand's voice, tone, and values. - Social Media Management: Manage and maintain brand presence across all social media platforms by scheduling and publishing posts, monitoring activity, and responding to interactions. - Community Engagement: Foster a strong online community by engaging with followers, responding to comments and messages, and encouraging meaningful conversations around the brand. - Social Media Advertising: Plan, execute, and optimize paid advertising campaigns on social platforms to reach targeted audiences, boost engagement, and improve ad performance. - Analytics and Reporting: Track and analyze social media performance metrics, prepare reports on engagement, reach, and conversions, and suggest improvements based on data insights. - Trend Monitoring: Stay up to date with the latest social media trends, tools, and best practices to ensure the brand remains competitive and innovative in the digital landscape. - Collaboration: Work with cross-functional teams including content, design, and marketing to ensure cohesive messaging and consistent brand representation. Qualifications: - Bachelor's degree in marketing, communications, or a related field preferred - Proven experience managing social media accounts for a brand or organization - Strong understanding of social media platforms, algorithms, and analytics tools - Excellent written and verbal communication skills - Creative mindset with strong attention to detail - Ability to analyze data and optimize campaigns based on performance metrics - Proficiency in content creation tools and social media management software



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