Chief Marketing Officer
2 days ago
**About the Role**:
As the Chief Marketing Officer (CMO), you will be responsible for overseeing the planning, development, and execution of our company’s marketing and advertising initiatives. You’ll play a critical role in shaping the brand, driving user acquisition, increasing market share, and delivering sustainable growth. This is a strategic leadership position that also requires a hands-on approach in a fast-paced startup environment.
**Key Responsibilities**:
**Strategic Leadership**
- Develop and execute the company’s marketing strategy in alignment with overall business goals.
- Build and manage a high-performing marketing team, fostering a collaborative and innovative environment.
**Brand & Positioning**
- Own the brand identity and ensure consistency across all platforms and communications.
- Strengthen brand visibility and trust in the market through PR, partnerships, and storytelling.
**Digital Marketing**
- Leverage data and analytics to improve campaign effectiveness and ROI.
**Product & Growth Marketing**
- Collaborate with Product and Sales teams to design and execute go-to-market strategies.
- Drive user growth, engagement, and retention through targeted campaigns and performance metrics.
**Market Research & Analysis**
- Stay on top of market trends, customer insights, and competitor activities to inform strategy.
- Conduct regular performance and ROI analysis of marketing efforts.
**Budgeting & Reporting**
- Develop and manage the marketing budget.
- Present performance metrics, insights, and strategic recommendations to the CEO and board.
**Requirements**:
- Proven experience (7+ years) in marketing leadership roles, preferably in startups, tech, or B2C/B2B environments.
- Demonstrated success in developing data-driven marketing strategies that scale.
- Deep understanding of digital marketing channels, tools, and analytics platforms.
- Exceptional leadership, communication, and cross-functional collaboration skills.
- Strong creative thinking and problem-solving ability.
- MBA in Marketing or a related field is preferred but not mandatory.
**Preferred Qualities**:
- Startup-minded: adaptable, resourceful, and growth-focused.
- Results-driven with an eye for detail and innovation.
- Passion for technology, digital transformation, and building impactful brands.
Pay: ₹5,000.00 - ₹100,000.00 per month
Schedule:
- Day shift
- Monday to Friday
Supplemental Pay:
- Overtime pay
- Performance bonus
Work Location: Hybrid remote in Bhopal, Madhya Pradesh
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