Chief Marketing Officer

2 days ago

Koramangala Bengaluru Karnataka, India IQUE VENTURES Full time

**Role Overview**:
As the **Chief Marketing Officer**, you will be responsible for developing and executing a comprehensive marketing strategy that drives user acquisition, retention, brand visibility, and revenue growth. You must have a strong understanding of the EdTech market and at least 2 years of leadership experience as a CMO in a similar domain.

**Key Responsibilities**:

- Develop and execute integrated marketing strategies to drive business growth in B2C and B2B segments.
- Lead and mentor the marketing team across digital, performance, content, and brand marketing.
- Monitor and optimize performance across all marketing channels using KPIs, analytics, and ROI data.
- Collaborate with Product, Sales, and Tech teams to align marketing campaigns with company goals.
- Drive customer engagement through webinars, events, and community outreach.
- Strengthen brand identity and manage public relations, media, and partnerships.
- Conduct market research to identify trends, customer insights, and competitor analysis.
- Own and manage the marketing budget effectively, maximizing campaign results.

**Requirements**:

- **2+ years of experience as a CMO or equivalent leadership role in the EdTech industry.**:

- 8+ years total experience in marketing, with a strong background in digital growth.
- Proven success in scaling brand and user acquisition in a fast-paced environment.
- Strong leadership, team-building, and cross-functional collaboration skills.
- Data-driven mindset with hands-on experience in Google Analytics, CRM tools, SEO/SEM platforms, and marketing automation.
- Excellent communication and storytelling skills.
- Bachelor’s or Master’s degree in Marketing, Business, or a related field.

**Preferred Skills**:

- Knowledge of education markets in India and/or global regions.
- Experience with CRM tools like HubSpot, Salesforce, or Zoho.
- Understanding of student lifecycle marketing and lead nurturing funnels.

**Job Types**: Full-time, Permanent

Pay: From ₹50,000.00 per month

**Benefits**:

- Flexible schedule
- Paid time off
- Work from home

Schedule:

- Day shift
- Fixed shift

Supplemental Pay:

- Performance bonus

Ability to commute/relocate:

- Koramangala, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- CMO: 2 years (required)

Work Location: In person

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