Ad Copy/ Promo Writer

We are seeking creative and skilled Ad Copy/Promo Writers to join our team full-time and craft engaging promotional content that captivates audiences and encourages them to watch our contents. As an Ad Copy/Promo Writer, you will create clear, impactful, and engaging promotional content in Tamil for a wide variety of content.

Key Result Areas (KRAs) for Ad Copy/Promo Writer help define the critical areas of responsibility, performance metrics, and expected outcomes for the role. Here are some KRAs that we expect from the Ad Copy/Promo Writer:
1. **Ad Copy Creation for Video Content**
- Craft copy that highlights key selling points of content to encourage viewers to watch, subscribe, or return to the platform.
- Develop taglines, headlines, and promotional content that capture attention, spark curiosity, and drive user engagement with the content.

2. **Platform-Specific Messaging and Targeting**
- Tailor promotional messages to fit various platforms (social media ads, YouTube, in-app banners, push notifications, etc.) based on the platform’s unique audience and content consumption habits.
- Adapt copywriting strategies to target specific user demographics, regional audiences, or personalized content recommendations based on viewers' interests or viewing history.
- Write compelling subscription offers and promotional messages to boost subscriber acquisition and retention (e.g., free trial offers, discounts, etc.).

3. **Brand Consistency and Creative Alignment**
- Ensure all ad copy aligns with the platform’s overall brand voice, tone, and messaging guidelines.
- Collaborate with creative, content, and marketing teams to maintain a consistent narrative across all promotional material, whether promoting specific content or the platform itself.

4. **Creative Concept Development**
- Develop innovative ideas for ad copy that resonate with the target audience, keeping in mind the unique nature of the platforms where users are seeking diverse content.
- Contribute to brainstorming sessions for campaign themes, messaging strategies, and creative ideas that effectively promote platform exclusives, upcoming releases, or special events.
- Write ad copies that sparks excitement by utilizing engaging storytelling techniques.

5. **Engagement and Retention-Focused Copy**
- Create content that encourages users to engage with platform, whether through watching content, signing up for subscriptions, or interacting with promotional campaigns.
- Develop compelling messaging for content recommendations, notifications about new releases tailored to individual preferences.
- Write attention-grabbing hooks and personalized content prompts to help drive viewer retention, re-engagement, and repeat viewing.

6. **SEO and Digital Optimization**
- Integrate relevant keywords and phrases into promotional copy for the OTT platform’s website, ads, and social media posts to improve visibility and SEO ranking.
- Optimize ad copy for search engines, ensuring that viewers searching for related content can discover the platform’s offerings more easily.
- Stay updated on digital marketing trends and consumer behavior to optimize ad copy for higher engagement and performance metrics.

7. **Collaboration and Cross-functional Coordination**
- Work closely with production head, project coordinators, video editors, and management to create visually compelling and effective ad creatives that align with the ad copy.
- Coordinate with the content team to gather insights on upcoming releases, audience preferences, and any special features to inform your ad copy.
- Ensure alignment between promotional copy and video or visual content, ensuring cohesive messaging across all campaign assets.

8. **Performance Monitoring and Adaptation**
- Track the performance of ad copy in driving user engagement, clicks, and conversions (e.g., sign-ups, views, or subscriptions), adjusting messaging as needed based on real-time data.
- Work with the team to monitor the success of campaigns and identify trends that can inform future ad copy strategies.
- Use A/B testing to refine copy approaches, exploring different styles, headlines, and calls-to-action to maximize user interaction.

9. **Localization and Regional Adaptation (If Applicable)**
- Adapt ad copy to regional or cultural preferences for platforms, ensuring content resonates with diverse audiences.
- Work with localization teams to ensure promotional copy, taglines, and messages are appropriate and engaging for different languages and regions.

10. **Client and Stakeholder Collaboration (If Applicable)**
- Collaborate to develop effective promotional copy that aligns with both the platform’s goals and the client’s objectives.
- Take into consideration any feedback from stakeholders and clients, ensuring that the final copy aligns with their vision while still meeting the platform’s goals.

Pay: ₹25,000.00 - ₹30,000.00 per month

**Benefits**:

- Paid sick time

Schedule:

- Morning shift
- Night shift

Abilit