Copy Writer Lead

2 weeks ago


Chennai, Tamil Nadu, India Expertsbio Full time ₹ 15,00,000 - ₹ 20,00,000 per year

Lead Copywriter Performance Marketing | ExpertsBIO

Please read carefully before applying

Role Overview

Youre not just a copywriter. Youre a conversion architect.

Were looking for a Lead Copywriter who blends performance psychology with powerful positioning someone who can lead a team, deliver high-performing creative, and help us build the worlds best copy department for coaching and education brands.

Your words will drive ROI.

Your systems will scale excellence.

Your leadership will shape the next generation of creative talent.

This isnt a role for task-takers. This is for a visionary executor ready to write, lead, and win.

Position Details

Title: Lead Copywriter Performance MarketingLocation: Remote (India-based preferred)

Schedule: 5 days/week

Compensation: Based on experience + performance incentives

Why Join ExpertsBIO

Write for 2Cr+ in monthly ad spend

Lead the next generation of high-performance copywriters

Work on workshop funnels, WhatsApp nurturing, upsell pages, and conversion-focused event sequences

Collaborate closely with strategists, designers, and media buyers

Shape the SOPs, frameworks, and swipe files that define category leaders

Be part of a vision-led team scaling Indias top coaching and knowledge brands

Key Responsibilities

Copy Strategy & Execution

Write high-converting Meta ads, landing pages, and event sequences (before/during/after 3-day workshops) Craft WhatsApp-friendly nurture copy and video scripts that drive attention, desire, and action Identify each clients market position and develop copy that helps them stand out Collaborate with strategists on funnels, CTAs, upsells, and messaging frameworks

Leadership & Team Building

Lead, train, and mentor a growing team of junior writers

Review and approve all copy before delivery ensuring it meets standards and purpose

Build a culture of creative excellence, performance focus, and constant testing

Unblock, inspire, and elevate the team to operate at their highest potential

Systems & SOPs

Build and maintain the internal swipe file, SOP library, and What Worked logs

Set up copy QA processes, checklists, templates, and turnaround workflows

Contribute to hiring, onboarding, and upskilling initiatives for new team members

Lead weekly copy performance reporting with insights and next steps

Experience working in coaches and consultants

Experience of working in Health industry


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