Senior Copy Writer

2 weeks ago

Chennai, India VimiMagic Full time

Company Description

VimiMagic
 is a brand transformation company and a dynamic branding & digital marketing agency driven by creativity and strategy. Our team of experts specializes in crafting remarkable brand experiences that inspire, engage, and deliver impact. Guided by our philosophy of 
MAGIC
 — 
Mindfulness, Agility, Genuinity, Integrity, and Cohesion
 — we shape every idea and partnership with purpose. From ambitious startups to established enterprises, we offer end-to-end solutions in 
branding, digital marketing, celebrity management, and experiential campaigns
 — all designed to elevate brands, spark growth, and create lasting impact. At VimiMagic, we believe in building not just campaigns, but 
trusted partnerships that thrive on results and relationships
.

Role Description

This is a full-time on-site role for a Copy Writer located in Chennai. The Copy Writer will be responsible for creating press releases, communicating effectively, writing engaging content, marketing materials, and proofreading for accuracy.

  • Develop and execute creative and effective content strategies for brands across all channels, including website, email, social media, and advertising
  • Write and edit website copy, blog articles, product descriptions, email marketing campaigns, social media posts, and advertising copy that is engaging, informative, and aligned with our brand voice and tone
  • Collaborate with visualizers, art directors, and other cross-functional team members to develop and execute on-brand campaigns and initiatives
  • Conduct research and stay up-to-date with industry trends and best practices to inform content creation and strategy
  • Ensure all content is accurate, error-free, and meets brand and style guidelines
  • Review and provide feedback on content created by other team members
  • Mentor and provide guidance to junior copywriters and other team members, as needed
  • Present concepts/ideas to brands as per briefs and ensure that the feedback is incorporated
  • Ability to delegate tasks efficiently to junior team members
  • Ability to work on 3-5 brands simultaneously

Qualifications

  • Bachelor's degree in English, Communications, Marketing, or a related field
  • 2-4 years of experience in copywriting or content marketing, with a portfolio of work that demonstrates exceptional writing skills and creativity
  • Strong understanding of content marketing on social media, SEO, and digital marketing best practices
  • Excellent written and verbal communication skills, with the ability to write in a variety of styles and formats
  • Strong attention to detail and ability to proofread and edit own work and the work of others
  • Experience working with cross-functional teams, including designers, marketing managers
  • Can speak, read and write in English

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