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Media Buyer

2 weeks ago

Delhi Delhi, India KNN SYNDICATE Full time

**Key Responsibilities**:

- **Campaign Strategy & Planning**: Design and execute paid search campaigns to attract traffic from search engines and other digital channels.
- **Arbitrage Management**: Identify and capitalize on arbitrage opportunities by balancing the cost of paid traffic and maximizing return on investment (ROI).
- **Optimization**: Continuously test, analyze, and optimize campaigns to improve cost efficiency and increase conversion rates.
- **Market Research**: Conduct competitive research to identify trends, opportunities, and profitable keywords or search queries.
- **Bid Management**: Manage bids for search ads effectively to control costs while ensuring the best possible placements.
- **A/B Testing**: Set up and perform A/B testing on landing pages and ad creatives to maximize conversions.
- **Data Analysis**: Use analytics tools (Google Analytics, AdWords, etc.) to track performance and generate insights. Analyze campaign data to adjust strategies accordingly.
- **Performance Reporting**: Regularly report on key performance indicators (KPIs), such as cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS).
- **Collaboration**: Work closely with the creative team to ensure ad copy aligns with campaign objectives and landing page design.
- **Budget Management**: Oversee budget allocation across campaigns and adjust based on performance to meet financial goals.

**Job Types**: Full-time, Internship

Pay: ₹10,000.00 - ₹30,000.00 per month

Work Location: In person