Media Buyer

2 days ago

Delhi, India Baby's Choice Full time

Work Schedule: 6 Days a Week, 8 Hours per Day, Sundays OffCompany OverviewDRIMS ALLY is a fast-growing company specializing in e-commerce. Our team focuses on driving scalable results through paid advertising across multiple platforms. We are looking for a highly skilled Media Buyer to manage and optimize advertising campaigns, ensuring maximum return on ad spend (ROAS).Key Responsibilities:Media Buying & Campaign Management- Develop, execute, and optimize Meta Ads (Facebook & Instagram) for e-commerce brands.- Continuously analyze campaign performance and implement data-driven adjustments to improve efficiency.- Identify and test new audience segments, bidding strategies, and ad placements.- Scaling e-commerce stores with a focus on achieving high ROAS.Market & Creative Analysis- Monitor market trends and conduct competitive analysis to identify emerging strategies.- Utilize Meta Ad Library and ad spy tools to research and replicate high-performing creatives.- Provide insights on creative performance and recommend optimizations.Collaboration & Coordination- Work closely with graphic designers and video editors to develop high-converting ad creatives.- Provide clear, detailed creative briefs to ensure alignment with marketing strategies.- Maintain effective communication with internal teams to streamline campaign execution.Performance Tracking & Reporting- Analyze key performance indicators (KPIs) and prepare performance reports.- Utilize data to adjust bidding strategies, audience targeting, and creative elements for better results.- Stay updated with changes in advertising platforms, algorithm updates, and industry best practices.Required Skills & Qualifications- Proven experience in media buying for e-commerce businesses with a track record of high ROAS.- Strong expertise in Meta Ads (Facebook & Instagram).- Experience with Google Ads and TikTok Ads is a plus.- Analytical mindset with the ability to interpret data and optimize performance.- Ability to work in a fast-paced environment and meet deadlines.- Strong communication skills for coordinating with design and video editing teams.

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