Sfmc

**RESPONSIBILITIES**
- Aware of SDLC and Support processes as required by projects
- Assist in Campaigs, Preferences and Automation design
- Taking ownership of end-to-end campaign execution and monitoring
- Enables the solution to address the agreed business and technical requirements
- Supports system and user acceptance testing and defect resolution
- Ability to conduct end-user training - good to have.

**TECHNICAL SKILLS**
- Development and support experience of a min of 5+ years in Marketing Cloud projects, preferrably in Exacttarget
- Development knowledge around Journey builder, Content builder, Contact builder, Audience builder and Automation etc.
- SFMC Reports and Dashboards, Integration with CRM (SFDC or other CRM tools)
- Awareness of base security considerations, roles and access controls for users and data controls for campaigns.
- SMS -short code and long code configuration and testing.
- Good to have Social studio and account configuration knowledge inclusive of publish and analyze.
- A/B testing and validation and ability to support SIT and UAT.
- SFMC APIs - Good to have.
- Awareness of developing AMP scripts in journey builder or profile segmentation.
- Development and Prodcution instance knowledge
- Multi-lingual support knowledge on SFMC - Preferrable
- Integration knowledge with Social Studio and SFDC through Social Engage
- Good to have Marketing Insights reporting - Tableau, Datorama
- Good to have mobile push notifications knowledge - configuration and trouble shooting
- Good to have knowledge on new modules - Interaction Studio, Advertising Studio and DMP
- Salesforce Marketing cloud Administrator

**LEVEL C1**

**RESPONSIBILITIES**

1

Aware of SDLC and Support processes as required by projects

2

Taking ownership of end-to-end campaign execution and monitoring

3

Ability to develop solutions to address the agreed business and technical requirements

4

Supports system and user acceptance testing and defect resolution

5

Ability to conduct end-user training - good to have.

6

1

Align business requirements with Salesforce and Salesforce Marketing functional capabilities and limitations

2

Good to have knowledge in creating Low Level Design and user stories with the business

4

Responsibility to provide support to SFMC Lead to review HLD and LLD for project design and development.

5

Aware of SDLC processes and Deployment best practices.

6

Ability to understand business requirements, assess gaps and translate to development streams in SFMC

9

Provide support to SFMC Lead to create technical estimates for customer user stories, and help with proposal (RFP) responses.

10

Provide support to SFMC Lead to liaison with Salesforce Support vendor on critical upgrades and patches, inclusive of best practices of historical backups and configurations

11

Good to have End user training capability on MC modules.

**TECHNICAL SKILLS**

1

Strong expertise in Marketing Cloud Configuration, development (Journey builder, Content builder, Contact builder, Audience builder and Automation etc.), Reports and Dashboards, Integration, and Data Migration

2

3

Overall Data Model understanding of Salesforce Marketing Cloud inclusive of table entities like - Contacts, Leads, Response, Account, Product/s and other Data Extension tables.

4

Good to have strong basics in Social Studio integration with Salesforce Marketing Cloud - Involving account setup, tracking and closing the marketing loop

5

Having knowledge on development best practices - Agile, Hibrid, etc.

6

Experience on Ampscript coding. Good to have other scripting knowledge like JS, etc.

7

HTML, CSS, knowledge preferable for cloud pages design

8

Strong expertise in SQL for reporting and analysis

9

Good to know custom block SDK development for SFMC

10

Should have the required knowledge for configuring mobile push notifications and trouble-shooting

11

Analytical tools knowledge to interpret and analyze web interactions

12

Technical know-how to drive customization disussions and decisions with SFDC CRM developers as well as Salesforce

13

14

Knowledge on API-REST and SOAP for out of the box SFMC and Integration concepts

15

Good to have knowledge on new modules - Interaction Studio, Advertising Studio and DMP

**Skills**: SFMC